Dr. Anely Bekbergenova presented her paper “Virtual Humans in Entrepreneurial Research” at the European Academy of Management (EURAM) conference at the University of Bath on the 27th of June 2024.
This year the EURAM focused on fostering innovation to address grand challenges. In the paper, she investigated whether charisma helped entrepreneurs and whether charisma was perceived similarly if it is signaled by female or male entrepreneurs leveraging virtual reality. Her goal was to advance research in entrepreneurship and virtual reality, using robust scientific methods.