Nadine Benninger M.Sc.

Forschungsschwerpunkte

Kognitive Flexibilität von Konsumenten

Der Einfluss von Kultur auf das Konsumentenverhalten

Produktkategorisierungsprozess von Konsumenten

Konsumentenwahrnehmung innovativer Produkte / Really New Products (RNPs)

 

Veröffentlichungen

Peer-reviewed Paper

Benninger, N., & Roosen, J. (2025). When tradition turns to innovation: Japanese consumers' evaluation of new food products. Food Quality and Preference, 127 (105440). doi.org/10.1016/j.foodqual.2025.105440

Benninger, N., & Roosen, J. (2024). The chameleon in consumers: Development and validation of a scale to measure Consumers' Cognitive Flexibility. Psychology & Marketing, 41(10), 2448–2462. doi.org/10.1002/mar.22064

Konferenzbeiträge

Benninger, N., Roosen, J. (2025). What’s the Japanese word for Dampfnudel? How Japanese consumers evaluate innovative and traditional products coming from Bavaria. Presentation at the European Marketing Academy (EMAC) Annual Conference 2025. Madrid, Spain, May 27-30, 2025.

Benninger, N., Hoeffler, S. (2025). How to Enhance Trust in the Green Lantern’s Light: Consumers' Resistance Toward Sustainability Measures in Marketing. Presentation at the Academy of Marketing Science (AMS) Annual Conference. Montreal, Canada, May 21-23, 2025.

Benninger, N. (2024). Die Relevanz kognitiver Flexibilität in der Konsumentenakzeptanz neuartiger nachhaltiger Produkte. Presentation at the Workshop for young scientists in consumer research (Workshop für Nachwuchsforschende in der Verbraucherforschung). Berlin, October 16, 2024.

Benninger, N., Haws, K.L. (2024). I Don’t Eat That: Understanding Intersectionalities in Food Restriction Stigmas. Poster presented at the Association for Consumer Research (ACR) Conference 2024. Paris, France, September 26-29, 2024.

Benninger, N., Hoeffler, S. (2023). It’s not easy being green – Exploring consumer’s evaluation of sustainable really new products. Poster presented at the Association for Consumer Research (ACR) Conference 2023. Seattle, WA USA, October 26-29, 2023.

Benninger, N., Hoeffler, S. (2023). Cleaning with bacteria, why not? How consumers’ mental abilities influence the evaluation of incongruent products. Poster presented at the European Marketing Academy (EMAC) Annual Conference 2023. Odense Denmark, May 23-26, 2023.

Benninger, N., Roosen, J. (2022). The Consumers’ Cognitive Flexibility Scale – Scale development and validation. Poster presented at the Association for Consumer Research (ACR) Conference 2022. Denver, CO USA, October 20-23, 2022.

Benninger, N., Roosen, J. (2022). The Consumers’ Cognitive Flexibility Scale – Scale development and validation. Poster presented at the European Marketing Academy (EMAC) Annual Conference 2022. Budapest Hungary, May 24-27, 2022.

Benninger, N., Roosen, J. (2021). Flexibility a Matter of Culture? Development of the Consumers' Cognitive Flexibility Scale. Poster presented at the Society for Consumer Psychology Annual Conference 2022. Online & Nashville Tennessee, USA, March 4-5, 2022.

Benninger, N., Roosen, J. (2021). Flexibility – A Matter of Culture? A Cross-Cultural Study Exploring
Consumers' Cognitive Flexibility. Presentation at the Australian and New Zealand Marketing Academy Conference 2021. Online & Melbourne, Australia, November 29-December 1, 2021.

Benninger, N., Roosen, J. (2021). Acceptance of Innovative Food Products – a Matter of Flexibility? Poster presented at the XVI European Association of Agricultural Economists Conference 2021. Online July 20-23, 2021.

 

Beruflicher Werdegang

08.2023 - 10.2023
Visiting PhD Candidate, Vanderbilt University, Owen Graduate School of Management, Nashville, TN, USA.

Seit 03.2020
Wissenschaftliche Mitarbeiterin am Lehrstuhl für Marketing und Konsumforschung der Technischen Universität München

09.2018 - 02.2020
Product/Strategic Marketing Manager, Wirecard AG

2014 - 2018
Werkstudententätigkeiten und Praktika u.a. bei Wirecard AG, GfK SE, Horváth & Partner GmbH
und Bosch Rexroth AG

 

Ausbildung

10.2015 - 03.2018
Studium in Marketing & Management (Doppelmaster), Universität Hohenheim,
Abschluss: M.Sc.

10.2015 - 03.2018
Studium in Marketing & Management (Doppelmaster), Università Ca' Foscari di Venezia,
Abschluss: Laurea Magistrale in Economia e gestione delle aziende

09.2013 - 04.2014
Auslandssemester International Business Studies, Universidad de Málaga

10.2011 - 08.2015
Studium in International Business Studies, Friedrich-Alexander-Universität Erlangen-Nürnberg,
Abschluss: B.A.