Research Interests

Cognitive flexibility of consumers

The influence of culture on consumer behavior

Product categorization process of consumers

Consumer perception of innovative products / really new products (RNPs)

 

Publications

Conferences 

Benninger, N., Hoeffler, S. (2023). It’s not easy being green – Exploring consumer’s evaluation of sustainable really new products. Poster presented at the Association for Consumer Research (ACR) Conference 2023. Seattle, WA USA, October 26-29, 2023.

Benninger, N., Hoeffler, S. (2023). Cleaning with bacteria, why not? How consumers’ mental abilities influence the evaluation of incongruent products. Poster presented at the European Marketing Academy (EMAC) Annual Conference 2023. Odense Denmark, May 23-26, 2023.

Benninger, N., Roosen, J. (2022). The Consumers’ Cognitive Flexibility Scale – Scale development and validation. Poster presented at the Association for Consumer Research (ACR) Conference 2022. Denver, CO USA, October 20-23, 2022.

Benninger, N., Roosen, J. (2022). The Consumers’ Cognitive Flexibility Scale – Scale development and validation. Poster presented at the European Marketing Academy (EMAC) Annual Conference 2022. Budapest Hungary, May 24-27, 2022.

Benninger, N., Roosen, J. (2021). Flexibility a Matter of Culture? Development of the Consumers' Cognitive Flexibility Scale. Poster presented at the Society for Consumer Psychology Annual Conference 2022. Online & Nashville Tennessee, USA, March 4-5, 2022.

Benninger, N., Roosen, J. (2021). Flexibility – A Matter of Culture? A Cross-Cultural Study Exploring
Consumers' Cognitive Flexibility. Presentation at the Australian and New Zealand Marketing Academy Conference 2021. Online & Melbourne, Australia, November 29-December 1, 2021.

Benninger, N., Roosen, J. (2021). Acceptance of Innovative Food Products – a Matter of Flexibility? Poster presented at the XVI European Association of Agricultural Economists Conference 2021. Online July 20-23, 2021.

 

Professional Experience

08.2023-10.2023
Visiting PhD Candidate, Vanderbilt University, Owen Graduate School of Management, Nashville, TN, USA.

Since 03.2020
Research Associate, Chair of Marketing and Consumer Research, Technical University of Munich

09.2018-02.2020
Product/Strategic Marketing Manager, Wirecard AG

2014-2018
Working student and internship positions i.a. at Wirecard AG, GfK SE, Horváth & Partner GmbH
and Bosch Rexroth AG

 

Education

10.2015-03.2018
Master in Marketing & Management (Double Degree), University of Hohenheim,
Degree: M.Sc.

10.2015-03.2018
Master in Marketing & Management (Double Degree), Università Ca' Foscari di Venezia,
Degree: Laurea Magistrale in Economia e gestione delle aziende

09.2013-04.2014
Semester abroad, International Business Studies, Universidad de Málaga

10.2011-08.2015
Bachelor in International Business Studies, Friedrich-Alexander-Universität Erlangen-Nürnberg,
Degree: B.A.