Nadine Benninger M.Sc.
| eMail: | nadine.benninger(at)tum.de |
| Tel.: | +49-(0)8161-71-3974 |
| Fax: | +49-(0)8161-71-4501 |
| Address: | Technical University of Munich Chair of Marketing and Consumer Research Alte Akademie 16 D-85354 Freising Germany |
Research Interests
Cognitive flexibility of consumers
The influence of culture on consumer behavior
Product categorization process of consumers
Consumer perception of innovative products / really new products (RNPs)
Publications
Peer-reviewed Paper
Benninger, N., & Roosen, J. (2025). When tradition turns to innovation: Japanese consumers' evaluation of new food products. Food Quality and Preference, 127 (105440). doi.org/10.1016/j.foodqual.2025.105440
Benninger, N., & Roosen, J. (2024). The chameleon in consumers: Development and validation of a scale to measure Consumers' Cognitive Flexibility. Psychology & Marketing, 41(10), 2448–2462. doi.org/10.1002/mar.22064
Conferences
Benninger, N., Roosen, J. (2025). What’s the Japanese word for Dampfnudel? How Japanese consumers evaluate innovative and traditional products coming from Bavaria. Presentation at the European Marketing Academy (EMAC) Annual Conference 2025. Madrid, Spain, May 27-30, 2025.
Benninger, N., Hoeffler, S. (2025). How to Enhance Trust in the Green Lantern’s Light: Consumers' Resistance Toward Sustainability Measures in Marketing. Presentation at the Academy of Marketing Science (AMS) Annual Conference. Montreal, Canada, May 21-23, 2025.
Benninger, N. (2024). Die Relevanz kognitiver Flexibilität in der Konsumentenakzeptanz neuartiger nachhaltiger Produkte. Presentation at the Workshop for young scientists in consumer research (Workshop für Nachwuchsforschende in der Verbraucherforschung). Berlin, October 16, 2024.
Benninger, N., Haws, K.L. (2024). I Don’t Eat That: Understanding Intersectionalities in Food Restriction Stigmas. Poster presented at the Association for Consumer Research (ACR) Conference 2024. Paris, France, September 26-29, 2024.
Benninger, N., Hoeffler, S. (2023). It’s not easy being green – Exploring consumer’s evaluation of sustainable really new products. Poster presented at the Association for Consumer Research (ACR) Conference 2023. Seattle, WA USA, October 26-29, 2023.
Benninger, N., Hoeffler, S. (2023). Cleaning with bacteria, why not? How consumers’ mental abilities influence the evaluation of incongruent products. Poster presented at the European Marketing Academy (EMAC) Annual Conference 2023. Odense Denmark, May 23-26, 2023.
Benninger, N., Roosen, J. (2022). The Consumers’ Cognitive Flexibility Scale – Scale development and validation. Poster presented at the Association for Consumer Research (ACR) Conference 2022. Denver, CO USA, October 20-23, 2022.
Benninger, N., Roosen, J. (2022). The Consumers’ Cognitive Flexibility Scale – Scale development and validation. Poster presented at the European Marketing Academy (EMAC) Annual Conference 2022. Budapest Hungary, May 24-27, 2022.
Benninger, N., Roosen, J. (2021). Flexibility a Matter of Culture? Development of the Consumers' Cognitive Flexibility Scale. Poster presented at the Society for Consumer Psychology Annual Conference 2022. Online & Nashville Tennessee, USA, March 4-5, 2022.
Benninger, N., Roosen, J. (2021). Flexibility – A Matter of Culture? A Cross-Cultural Study Exploring
Consumers' Cognitive Flexibility. Presentation at the Australian and New Zealand Marketing Academy Conference 2021. Online & Melbourne, Australia, November 29-December 1, 2021.
Benninger, N., Roosen, J. (2021). Acceptance of Innovative Food Products – a Matter of Flexibility? Poster presented at the XVI European Association of Agricultural Economists Conference 2021. Online July 20-23, 2021.
Professional Experience
08.2023 - 10.2023
Visiting PhD Candidate, Vanderbilt University, Owen Graduate School of Management, Nashville, TN, USA.
Since 03.2020
Research Associate, Chair of Marketing and Consumer Research, Technical University of Munich
09.2018 - 02.2020
Product/Strategic Marketing Manager, Wirecard AG
2014 - 2018
Working student and internship positions i.a. at Wirecard AG, GfK SE, Horváth & Partner GmbH
and Bosch Rexroth AG
Education
10.2015 - 03.2018
Master in Marketing & Management (Double Degree), University of Hohenheim,
Degree: M.Sc.
10.2015 - 03.2018
Master in Marketing & Management (Double Degree), Università Ca' Foscari di Venezia,
Degree: Laurea Magistrale in Economia e gestione delle aziende
09.2013 - 04.2014
Semester abroad, International Business Studies, Universidad de Málaga
10.2011 - 08.2015
Bachelor in International Business Studies, Friedrich-Alexander-Universität Erlangen-Nürnberg,
Degree: B.A.