Research Interests

Cognitive flexibility of consumers

The influence of culture on consumer behavior

Product categorization process of consumers

Consumer perception of innovative products

 

Publications

Conferences 

Benninger, N., Roosen, J. (2022). The Consumers’ Cognitive Flexibility Scale – Scale development and validation. Poster presented at the Association for Consumer Research (ACR) Conference 2022. Denver, CO USA, October 20-23, 2022.

Benninger, N., Roosen, J. (2022). The Consumers’ Cognitive Flexibility Scale – Scale development and validation. Poster presented at the European Marketing Academy (EMAC) Annual Conference 2022. Budapest Hungary, May 24-27, 2022.

Benninger, N., Roosen, J. (2021). Flexibility a Matter of Culture? Development of the Consumers' Cognitive Flexibility Scale. Poster presented at the Society for Consumer Psychology Annual Conference 2022. Online & Nashville Tennessee, USA, March 4-5, 2022.

Benninger, N., Roosen, J. (2021). Flexibility – A Matter of Culture? A Cross-Cultural Study Exploring
Consumers' Cognitive Flexibility. Presentation at the Australian and New Zealand Marketing Academy Conference 2021. Online & Melbourne, Australia, November 29-December 1, 2021.

Benninger, N., Roosen, J. (2021). Acceptance of Innovative Food Products – a Matter of Flexibility? Poster presented at the XVI European Association of Agricultural Economists Conference 2021. Online July 20-23, 2021.

 

Professional Experience

Since 03.2020
Research Associate, Chair of Marketing and Consumer Research, Technical University of Munich

09.2018-02.2020
Product/Strategic Marketing Manager, Wirecard AG

2014-2018
Working student and internship positions i.a. at Wirecard AG, GfK SE, Horváth & Partner GmbH
and Bosch Rexroth AG

 

Education

10.2015-03.2018
Master in Marketing & Management (Double Degree), University of Hohenheim,
Degree: M.Sc.

10.2015-03.2018
Master in Marketing & Management (Double Degree), Università Ca' Foscari di Venezia,
Degree: Laurea Magistrale in Economia e gestione delle aziende

09.2013-04.2014
Semester abroad, International Business Studies, Universidad de Málaga

10.2011-08.2015
Bachelor in International Business Studies, Friedrich-Alexander-Universität Erlangen-Nürnberg,
Degree: B.A.