Nadine Benninger M.Sc.

Tel.: +49-(0)8161-71-3974
Fax: +49-(0)8161-71-4501
Address: Technical University of Munich
Chair of Marketing and Consumer Research
Alte Akademie 16
D-85354 Freising

Research Interests

Cognitive flexibility of consumers

The influence of culture on consumer behavior

Product categorization process of consumers




Benninger, N., Roosen, J. (2022). The Consumers’ Cognitive Flexibility Scale – Scale development and validation. Poster presented at the European Marketing Academy (EMAC) Annual Conference 2022. Budapest Hungary, May 24-27, 2022.

Benninger, N., Roosen, J. (2021). Flexibility a Matter of Culture? Development of the Consumers' Cognitive Flexibility Scale. Poster presented at the Society for Consumer Psychology Annual Conference 2022. Online & Nashville Tennessee, USA, March 4-5, 2022.

Benninger, N., Roosen, J. (2021). Flexibility – A Matter of Culture? A Cross-Cultural Study Exploring
Consumers' Cognitive Flexibility. Presentation at the Australian and New Zealand Marketing Academy Conference 2021. Online & Melbourne, Australia, November 29-December 1, 2021.

Benninger, N., Roosen, J. (2021). Acceptance of Innovative Food Products – a Matter of Flexibility? Poster presented at the XVI European Association of Agricultural Economists Conference 2021. Online July 20-23, 2021.


Professional Experience

Since 03.2020
Research Associate, Chair of Marketing and Consumer Research, Technical University of Munich

Product/Strategic Marketing Manager, Wirecard AG

Working student and internship positions i.a. at Wirecard AG, GfK SE, Horváth & Partner GmbH
and Bosch Rexroth AG



Master in Marketing & Management (Double Degree), University of Hohenheim,
Degree: M.Sc.

Master in Marketing & Management (Double Degree), Università Ca' Foscari di Venezia,
Degree: Laurea Magistrale in Economia e gestione delle aziende

Semester abroad, International Business Studies, Universidad de Málaga

Bachelor in International Business Studies, Friedrich-Alexander-Universität Erlangen-Nürnberg,
Degree: B.A.