We would like to draw your attention to a new publication: Linking means-end chains and latent classes Results from a Germany-wide online survey on heritage cereals by Corinna Hempel, René Geiβ, and Jutta Roosen.
This research combines a means-end-chain approach with a discrete choice experiment using bread as a stimulus, as heritage cereals are important for agrobiodiversity.
To find out more about the clusters developed in this research, have a read here.