A new publication titled "Exploring Food Consumption Trends on Twitter with Social Media Analytics: The Example of #Veganuary" by Larissa S. Drescher, Carola Grebitus, and Jutta Roosen has just been published in EuroChoices. This research uses the example of the hashtag #veganuary, a neologism of vegan and January, on Twitter with over 52,000 tweets from 2022, this article shows how Social Media Analytics can provide valuable insights into timing, volume and sentiment within any emerging (consumer) trend. Want to find out more? Have a look here.