A new paper titled "Demand effects of unilateral versus industry-wide sugar reduction scenarios" by Matthias Staudigel, Malte Oehlmann, and Jutta Roosen has just been published in Food Policy. The paper analyzes how sugar reduction in children’s cereals affects demand and brand sales. Curious? Check out this new paper here!
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New publication: Demand effects of unilateral versus industry-wide sugar reduction scenarios