Theses and Project Works

We supervise bachelor's theses for the study programs Agricultural and Horticultural Sciences, Vocational Education, Nutritional Science and Home Economics, as well as Management and Technology.

You should have basic knowledge of Marketing. The bachelor's thesis topic should be in line with the research interests of the Chair.

Before registering the bachelor's thesis, students write a 2-3 page research proposal in which they derive the main research questions from the latest literature. A guideline for a thesis proposal can be found here. After the proposal has been accepted by our Chair, the thesis can be registered at the examination office.

Please find our guidelines on term papers / theses here and a cover page template.

Requirements for Master's Theses

The master's thesis topic should be in line with the research interests of the chair.

Methodological and theoretical courses provide a fundamental background for the successful completion of the thesis and will be considered during the application process at our chair. Students who apply for a thesis should therefore have visited at least one theoretical and one methodological course from the list, or a course equivalent to the ones mentioned below:

Methods

• Econometrics
• Quantitative Research Methods
• Qualitative Research Methods
• Consumer Behavior Research Methods

Theory

• Intermediate Microeconomics
• Consumer Behavior
• Marketing
• Food Marketing and Agribusiness-Marketing
   

Registration and Scientific Work for Master's Thesis

Before registering the Master's Thesis, students write a 2-3 page research proposal in which they derive the main research questions from the latest literature. A guideline for a thesis proposal can be found here. Information on formal requirements for a thesis can be found here. After the proposal has been accepted by our Department, the thesis can be registered at the examination office.
 

Master Thesis Colloquium

During the writing of your master's thesis, it is obligatory to take part in three master's thesis colloquiums at our chair and present at one of those. You will present your thesis project for 10 minutes and will receive valuable feedback. Please stick to the 10-minute time limit to ensure we have enough time for questions and a discussion. The master's thesis colloquium takes place approximately once a month in Freising (!) during semester times. 

The colloquium is held on the following dates in the summer semester 2026:

May 5 (3 p.m. - max. 6 p.m.) at the Chair (UG, Alte Akademie 16, 85354 Freising-Weihenstephan)
June 16 (3 p.m. - max. 6 p.m.) at the Chair (UG, Alte Akademie 16, 85354 Freising-Weihenstephan)
July 14 (3 p.m. - max. 6 p.m.) at the Chair (UG, Alte Akademie 16, 85354 Freising-Weihenstephan)

To receive the room information for the dates onsite, please register by sending an email to Ru Wei (ru.wei(at)tum.de) (as soon as possible, as presentation slots are limited; latest one week prior to the colloquium). Indicate if you come as a listener or a presenter. In case of the latter, please also indicate your topic of presentation.

You can now find all advertised topics for the next application deadline on March 30, 2026 under the tab “Do you currently offer any topics for bachelor's, master's theses, or project works?”

You can also suggest your own topic, which needs to be in line with the research interests of the chair. Please have a look at our research interests and ongoing research projects to make sure that your topic fits our areas of interest (for more information, click here). You can also have a look at a selection of former supervised topics at our chair (see this list here).

If you are interested in one of the topics listed or have your own topic suggestion, please send your application exclusively to Ms. Ru Wei (ru.wei(at)tum.de)!

Status: February 27, 2026

We are currently offering the following theses/project topics:
 

Supervisor Prof. Dr. Jutta Roosen:

• How to measure food environments: An overview of available methods (Master's Thesis)
   

Supervisors Prof. Dr. Jutta Roosen & Dr. Nadine Benninger:

• Support in setting up an online supermarket for research purposes (Several Bachelor's Theses)
• Nudging healthier consumption choices: Swap experiments in an online supermarket scenario (Master's Thesis)
• Nostalgia to enhance consumers’ acceptance of food from underutilized crops (Master's Thesis)
   

Supervisor Dr. Nadine Benninger:

• Why your diet matters: Stereotypes of food-restricted consumers (Several Master's Theses)
• Have a ball with innovations: How humor helps solve the incongruence of radical innovations (Several Master's Theses)
   

Supervisor Dr. Matthias Staudigel:

• Private Label Strategies of German Retailers (Bachelor's or Master's Thesis)
• Food prices and social inequality (Master's Thesis)
• Demand Models for Food Policy Simulations — A Systematic Literature Review (Master's Thesis)
   

Supervisor Ecem Emur-Bilge:

• Compassion and related other-oriented responses in consumer research (Master's Thesis)
   

Supervisor Rieke Sproten:

• Market trends and consumer preferences for non-alcoholic, fermented beverages (Master's Thesis)

   

Project Study for TUM BWL & Consumer Science

• Project Study at Nexus Politics (Project Study)

   

You can also suggest your own topic, which needs to be in line with the research interests of the chair. Please have a look at our research interests and ongoing research projects to make sure that your topic fits our areas of interest (for more information, click here). You can also have a look at a selection of former supervised topics at our chair (see this list here).

If you are interested in one of the topics listed or have your own topic suggestion, please send your application exclusively to Ms. Ru Wei (ru.wei(at)tum.de)!