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Technical University of Munich
Technical University of Munich

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Open position as research associate

The Chair of Marketing and Consumer Research is looking for a research associate (Doctoral or PostDoc) starting July 2024 or later.

New publication: Can health trump taste? Implicit and explicit attitudes toward sugar-reduction claims and their differentiated impact on purchase intention for cereals

New paper published in Agribusiness

New publication: Means-End Chain Approach to Investigate Consumer Motives for Bread Made from Heritage Cereals

New paper published in the Journal of Food Products Marketing

New publication: A segmentation and characterization of consumers affected by rising food prices

New paper published in Appetite.

Study by Gross et al. (2021) cited by Spektrum der Wissenschaft!

Study by Gross et al. (2021) published in Food Quality & Preference has been cited by Spektrum der Wissenschaft.

New publication! Food Consumption Trends on Twitter: The Example of #Veganuary

New paper published in EuroChoices.

New publication! Consumers’ perceptions of animal husbandry practices

New paper published in the International Food and Agribusiness Management Review (IFAMR)

DOMINO Project website up and running

New website for the DOMINO Project online!

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