Ru Wei M.Sc.
| eMail: | ru.wei@tum.de |
| Tel.: | +49-(0)8161-71-3317 |
| Fax: | +49-(0)8161-71-4501 |
| Address: | Technical University of Munich Chair of Marketing and Consumer Research Alte Akademie 16 D-85354 Freising Germany |
Research Interests
Consumer behavior
Marketing communication
Emerging marketing phenomena
Cross-cultural consumer analysis
Professional Experience
Since 10.2023
Research Associate, Chair of Marketing and Consumer Research, Technical University of Munich
Working student and internship positions i.a. at HSBC, Baidu, SUPPLYZ
Education
10.2020-06.2023
Master in Consumer Science, Technical University of Munich, Degree: M.Sc.
09.2017-07.2019
Bachelor in Business Management (Double Degree), University of Surrey, Degree: B.Sc.
09.2015-07.2019
Bachelor in Business Management (Double Degree), Dongbei University of Finance and Economics, Degree: B.Sc.