Ru Wei M.Sc.
| eMail: | ru.wei@tum.de |
| Tel.: | +49-(0)8161-71-4360 |
| Fax: | +49-(0)8161-71-4501 |
| Address: | Technical University of Munich Chair of Marketing and Consumer Research Alte Akademie 16 D-85354 Freising Germany |
Research Interests
Packaging design
Sensory marketing
Culturally/socially driven behavioral patterns
Marketing communication
Publications
Conferences
Wei, R. (2026). Unpacking Food Packaging: A Thematic Review of Design Elements and Consumer Responses. Presentation at the American Marketing Association (AMA) Conference 2026. Madrid, Spain, February 13-15, 2026.
Wei, R. (2026). Beyond Looks: The Untapped Power of Physical Packaging Design in Driving Behavior Change. Poster presented at the American Marketing Association (AMA) Conference 2026. Madrid, Spain, February 13-15, 2026.
Professional Experience
Since 10.2023
Research Associate, Chair of Marketing and Consumer Research, Technical University of Munich
Working student and internship positions i.a. at HSBC, University of Surrey, Baidu, SUPPLYZ
Education
10.2020 - 06.2023
Master in Consumer Science, Technical University of Munich, Degree: M.Sc.
09.2017 - 07.2019
Bachelor in Business Management (Double Degree), University of Surrey, Degree: B.Sc.
09.2015 - 07.2019
Bachelor in Business Management (Double Degree), Dongbei University of Finance and Economics, Degree: B.Sc.