Theses and Project Works

We supervise bachelor's theses for the study programs Agricultural and Horticultural Sciences, Vocational Education, Nutritional Science and Home Economics, as well as Management and Technology.

You should have basic knowledge of Marketing. The bachelor's thesis topic should be in line with the research interests of the Chair.

Before registering the bachelor's thesis, students write a 2-3 page research proposal in which they derive the main research questions from the latest literature. A guideline for a thesis proposal can be found here. After the proposal has been accepted by our Chair, the thesis can be registered at the examination office.

Please find our guidelines on term papers / theses here and a cover page template.

Requirements for Master's Theses

The master's thesis topic should be in line with the research interests of the chair.

Methodological and theoretical courses provide a fundamental background for the successful completion of the thesis and will be considered during the application process at our chair. Students who apply for a thesis should therefore have visited at least one theoretical and one methodological course from the list, or a course equivalent to the ones mentioned below:

Methods

• Econometrics
• Quantitative Research Methods
• Qualitative Research Methods
• Consumer Behavior Research Methods

Theory

• Intermediate Microeconomics
• Consumer Behavior
• Marketing
• Food Marketing and Agribusiness-Marketing
   

Thesis Application Process

Please read our requirements for the application procedure carefully. If you are interested in one of the listed topics or want to apply with your own topic, which fits to our research interests please send your application (curriculum vitae, current transcript of records, please also mention your current semester) directly and only to Ru Wei (ru.wei(at)tum.de). The application procedure applies to Bachelor's and Master's Theses as well as Project Work. 

Registration and Scientific Work for Master's Thesis

Before registering the Master's Thesis, students write a 2-3 page research proposal in which they derive the main research questions from the latest literature. A guideline for a thesis proposal can be found here. Information on formal requirements for a thesis can be found here. After the proposal has been accepted by our Department, the thesis can be registered at the examination office.
 

Master Thesis Colloquium

During the writing of your master thesis, it is obligatory to take part in three master colloquiums at our chair and present at one of those. You will present your thesis project for 10 minutes and will receive valuable feedback. Please stick to the time limit of 10 minutes to ensure that we will still have enough time for questions and a discussion. The master thesis colloquium takes place approximately once a month during semester times. 

The Colloquium is held on the following dates in the winter semester 25/26:

October 14 (16:00 – 17:30) by video conference (Zoom)
November 25 (16:00 – 17:30) by video conference (Zoom)
January 13 (16:00 – 17:30) by video conference (Zoom)
February 3 (16:00 – 17:30) by video conference (Zoom)

To receive the link to the Zoom conference (and the room information for dates onsite in Freising), please register by sending an email to Ru Wei (ru.wei(at)tum.de) (as soon as possible, as presentation slots are limited; latest one week prior to the Colloquium). Indicate if you come as a listener or a presenter. In case of the latter, please also indicate your topic of presentation.

Status: July 31, 2025

We are currently offering the following theses/project topics:
 

Supervisors Nadine Benninger & Ru Wei:

• Project Study: Persona Development for the TUM School of Management

Supervisor Nadine Benninger:

• Projekt Study: Partner Growth Strategy or End-Customer Acquisition Strategy at Pulse Energy (only project study)
   

You can also suggest your own topic, which needs to be in line with the research interests of the chair. Please have a look at our research interests and ongoing research projects to make sure that your topic fits our areas of interest (for more information, click here). You can also have a look at a selection of former supervised topics at our chair (see this list here).