Nadine Benninger M.Sc.

Research Interests

Cognitive flexibility of consumers

The influence of culture on consumer behavior

Product categorization process of consumers

Consumer perception of innovative products / really new products (RNPs)

 

Publications

Peer-reviewed Paper

Benninger, N., & Roosen, J. (2025). When tradition turns to innovation: Japanese consumers' evaluation of new food products. Food Quality and Preference, 105440. doi.org/10.1016/j.foodqual.2025.105440

Benninger, N., & Roosen, J. (2024). The chameleon in consumers: Development and validation of a scale to measure Consumers' Cognitive Flexibility. Psychology & Marketing, 41(10), 2448–2462. doi.org/10.1002/mar.22064

Conferences 

Benninger, N. (2024). Die Relevanz kognitiver Flexibilität in der Konsumentenakzeptanz neuartiger nachhaltiger Produkte. Presentation at the Workshop for young scientists in consumer research (Workshop für Nachwuchsforschende in der Verbraucherforschung). Berlin, October 16, 2024.

Benninger, N., Haws, K.L. (2024). I Don’t Eat That: Understanding Intersectionalities in Food Restriction Stigmas. Poster presented at the Association for Consumer Research (ACR) Conference 2024. Paris, France, September 26-29, 2024.

Benninger, N., Hoeffler, S. (2023). It’s not easy being green – Exploring consumer’s evaluation of sustainable really new products. Poster presented at the Association for Consumer Research (ACR) Conference 2023. Seattle, WA USA, October 26-29, 2023.

Benninger, N., Hoeffler, S. (2023). Cleaning with bacteria, why not? How consumers’ mental abilities influence the evaluation of incongruent products. Poster presented at the European Marketing Academy (EMAC) Annual Conference 2023. Odense Denmark, May 23-26, 2023.

Benninger, N., Roosen, J. (2022). The Consumers’ Cognitive Flexibility Scale – Scale development and validation. Poster presented at the Association for Consumer Research (ACR) Conference 2022. Denver, CO USA, October 20-23, 2022.

Benninger, N., Roosen, J. (2022). The Consumers’ Cognitive Flexibility Scale – Scale development and validation. Poster presented at the European Marketing Academy (EMAC) Annual Conference 2022. Budapest Hungary, May 24-27, 2022.

Benninger, N., Roosen, J. (2021). Flexibility a Matter of Culture? Development of the Consumers' Cognitive Flexibility Scale. Poster presented at the Society for Consumer Psychology Annual Conference 2022. Online & Nashville Tennessee, USA, March 4-5, 2022.

Benninger, N., Roosen, J. (2021). Flexibility – A Matter of Culture? A Cross-Cultural Study Exploring
Consumers' Cognitive Flexibility. Presentation at the Australian and New Zealand Marketing Academy Conference 2021. Online & Melbourne, Australia, November 29-December 1, 2021.

Benninger, N., Roosen, J. (2021). Acceptance of Innovative Food Products – a Matter of Flexibility? Poster presented at the XVI European Association of Agricultural Economists Conference 2021. Online July 20-23, 2021.

 

Professional Experience

08.2023 - 10.2023
Visiting PhD Candidate, Vanderbilt University, Owen Graduate School of Management, Nashville, TN, USA.

Since 03.2020
Research Associate, Chair of Marketing and Consumer Research, Technical University of Munich

09.2018 - 02.2020
Product/Strategic Marketing Manager, Wirecard AG

2014 - 2018
Working student and internship positions i.a. at Wirecard AG, GfK SE, Horváth & Partner GmbH
and Bosch Rexroth AG

 

Education

10.2015 - 03.2018
Master in Marketing & Management (Double Degree), University of Hohenheim,
Degree: M.Sc.

10.2015 - 03.2018
Master in Marketing & Management (Double Degree), Università Ca' Foscari di Venezia,
Degree: Laurea Magistrale in Economia e gestione delle aziende

09.2013 - 04.2014
Semester abroad, International Business Studies, Universidad de Málaga

10.2011 - 08.2015
Bachelor in International Business Studies, Friedrich-Alexander-Universität Erlangen-Nürnberg,
Degree: B.A.