Dr. Matthias Staudigel
| eMail: | matthias.staudigel(at)tum.de |
| Tel.: | +49-(0)8161-71-4215 |
| Address: | Technical University of Munich Chair of Marketing and Consumer Research Alte Akademie 16 D-85354 Freising Germany |
Research Interests
I investigate interactions of supply and demand along the food supply chain and their effects on health and sustainability.
My research focuses on:
- Competition: Pricing, product innovation, positioning
- Econometric analyses of scanner data
- Consumption and nutrition behavior in a complex market environment
- Evaluation of nutrition and health policies
Selected Publications
Staudigel, M., Oehlmann, M., Roosen, J. (2024): Demand effects of unilateral versus industry-wide sugar reduction scenarios. Food Policy 126, 102668. Link.
Roosen, J., Neubig, C.M., Staudigel, M., Agovi, H. (2023): Product appeal, sensory perception and consumer demand. European Review of Agricultural Economics 50 (4), 1338-1363. Link.
Emmert-Fees, K.M.F., Amies-Cull, B., Wawro, N., Linseisen, J., Staudigel, M., Peters, A., Cobiac, L.J., O’Flaherty, M., Scarborough, P., Kypridemos, C., Laxy, M. (2023): Projected health and economic impacts of sugar-sweetened beverage taxation in Germany: A cross-validation modelling study. PLoS medicine 20 (11), e1004311. Link.
Roosen, J., Staudigel, M., Rahbauer, S. (2022): Demand elasticities for fresh meat and welfare effects of meat taxes in Germany. Food Policy 106, 102194. Link.
Staudigel, M., Brandl, B., Roosen, J., Kiesswetter, E., Siebentritt, H.M., Wawro, N., Linseisen, J., Skurk, T., Volkert, D., Hauner H. (2022): Association of eating motives with anthropometry, body composition, and dietary intake in healthy German adults. Appetite 170, 105864. Link.
Staudigel, M., Anders, S. (2020): Effects of the FDA's sodium reduction strategy in the U.S. market for chip products. Journal of Economic Behavior and Organization 173, 216-238. Link
Professional Experience
Since 2024
Senior Researcher, Chair of Marketing and Consumer Research, Technical University of Munich
2022 - 2024
Scientific Officer, TUM Office for Research and Innovation (TUM ForTe), Technical University of Munich
2016 - 2022
Senior Researcher, Chair of Marketing and Consumer Research, Technical University of Munich
2015 - 2016
Postdoctoral Research Fellowship (DFG), Department of Resource Economics and Environmental Sociology, University of Alberta, Edmonton, Canada
2012 - 2015
Research Assistant, Center for international Development and Environmental Research (ZEU), University of Giessen
2008 - 2012
Research Assistant, Institute of Agricultural Policy and Market Research, University of Giessen
Academic Qualification
2022
Habilitation in “Agricultural and Food Economics“, Technical University of Munich
2014
Ph.D. (Dr. agr.), Justus-Liebig-University of Giessen
2008
M.Sc. Food Economics, Justus-Liebig-University of Giessen
2006
B.Sc. Nutritional Sciences and Home Economics, University of Giessen