Strategizing and transformations that impact
Welcome to the Chair of Strategic and International Management!

At the Chair of Strategic and International Management research, teaching, and collaboration with business practice are focused on strategizing and transformations that impact. We look at firms, contexts, and success; and develop and transfer strategy and governance practices that apply in dynamic environments. Currently, we work on the following projects (selection):
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Strategy&techology research (Firm strategy/strategizing, technology, and success)
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Strategy&global contexts research ((De)Growth, (de)globalization, and success)
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Theory of the firm research
We are guided by the ambition to make a difference. [more...]
Thomas Hutzschenreuter in Michael Bennigsen's Podcast "RHETORIK MACHT ERFOLG"

A new episode of Podcast "RHETORIK MACHT ERFOLG" moderated by Michael Bennigsen, is online!
Why does strategy fail? Rarely because of a lack of intelligence, rather because of a lack of clarity. This and much more is the topic of this episode “Scharfstellen durch Strategieprinzipien”.
Follow this episode on Spotify.
Leadership Podcast: SMP LeaderTalk #119 with Prof. Hutzschenreuter

A new episode of the SMP LeaderTalks, moderated by Georgiy Michailov, is now live! In this latest episode Professor Hutzschenreuter and Georgiy Michailov talk about the seven principles of a successful strategy and more.
Follow this episode on Spotify.
Podcast series "SCHARFSTELLEN" continued
Eight episodes over eight weeks

Episode 4 “Strategy - The Strategy Principle of Change” of the podcast series “Scharfstellen” is now live! In this episode, moderated by Isabel Werdin, Professor Hutzschenreuter discusses the question whether you are sure you know the core of your strategy problem. In fact, many who say yes have never asked this question.
In the forthcoming weeks, new episodes will be released every Wednesday, offering insights from Prof. Hutzschenreuter’s seven strategy principles based on his latest book publication “Scharfstellen–Mit wenigen Strategieprinzipien den eigenen Weg finden” (The English version “Sharper! Charting Your Course with Seven Strategy Principles” to come soon).
Follow episode 4 on Spotify.
Follow episode 3 on Spotify.
Follow episode 2 on Spotify.
Follow episode 1 on Spotify.
It’s time to SCHARFSTELLEN : new book available (English version to come soon)

“A masterpiece of clarity, with actionable strategy guidance for senior business executives and board members.”
Alain Verbeke, Fellow of the Royal Society of Canada, McCaig Research Chair, University of Calgary, Canada.
“This book should become a basis for every MBA strategy course.”
Arie Y. Lewin, Professor Emeritus, Strategy and International Business. Fuqua School of Business, Duke University, USA.
“Rarely does one find a work that combines intellectual depth with such practical relevance. A must-read.”
J. Alberto Aragon-Correa, T-Systems Chair of Sustainable Digital Innovation, Professor of Strategy, University of Granada, Spain.
“These principles will continue to guide strategic thinking also in the future, even when AI is increasingly integrated into the strategy process.”
Tomi Laamanen, Chair Professor of Strategic Management, University of St. Gallen, Switzerland.
“Perhaps the greatest service that could be done for senior executives and managers is to make strategy less complicated. Thomas’s book guides any leader and helps any team achieve their true potential.”
Stephen Cummings, University Professor of Strategy and Innovation, Victoria University of Wellington, New Zealand; Author of Strategy Builder: How to Create and Communicate More Effective Strategies, Wiley.
Book available on Amazon, and as audiobook Spotify.

In management, politics, military, sports: whenever you find yourself in competition, you need a strategy–to reach your goals, to be successful. The problem: very often, you lack a clear view and suffer from overwhelming complexity and increasingly perceived uncertainty. How do you ask the right questions? How do you focus? How do you ensure you find your way? And how do you gain a clear view? Professor Hutzschenreuter demonstrates how you make sense of your lens by applying seven strategy principles. This book demystifies strategy. Practitioners will love it.
What does „Scharfstellen“ give you?
- Destilled strategy knowledge: focus on seven, timeless principles instead of short-sighted management fashions
- Practical relevance: question catalogs and checklists for immediate application–both for single actors and organizations in various contexts
- Winning structure: each chapter follows a simple, engaging structure: analogies, subprinciples, and practical maxims
- Flexible application: for each competitive situation and each context
- Question-based approach: guiding questions instead of inflexible receipts
Publication of paper in "MIS Quarterly Executive"
In their paper "Successfully Mitigating AI Management Risks to Scale AI Globally" Professor Hutzschenreuter et al. describe, based on an in-depth case study of industrial AI pioneer Siemens AG, how to successfully mitigate five critical technology management risks to scale AI globally, and provide recommendations for creating company-wide business impacts with machine learning-based AI systems.
Publication of paper in "Academy of Management Perspectives"
💡 📣 HOW CAN YOU FORMULATE A FITTING AI BUSINESS STRATEGY?
To help practitioners answer this question, Prof. Dr. Thomas Hutzschenreuter and Doctoral Candidate Tim Lämmermann created multiple hands-on frameworks within their recent Academy of Management Perspectives article. Overall, this paper is a systematic guide on how to create fitting AI business strategies with respect to the inherent technological characteristics of machine learning.

TUM Executive Education Award for Teaching Excellence awarded to Professor Hutzschenreuter
On the occasion of the graduation ceremony of TUM School of Management on November 25, 2023, Professor Hutzschenreuter was awarded the "TUM Executive Education Award for Teaching Excellence" by Professor Claudia Peus.

Professor Hutzschenreuter's article "Wer haftet, muss auch ein Recht auf Gewinn haben" published in Frankfurter Allgemeine Zeitung
Professor Hutzschenreuter's article "Wer haftet, muss auch ein Recht auf Gewinn haben" is published in Frankfurter Allgemeine Zeitung of July 22, 2024, p. 16.
May 7, 2024 - Interview with Professor Hutzschenreuter for Galileo, Deconstructed Starbucks
Galileo, May 7, 2024, 19.05
Professor Hutzschenreuter comments on Starbucks’ Internationalization strategy
New program „Strategizing in turbulent environments“ started in September 2022
Starting from September 2022, Professor Hutzschenreuter has offered a new timely strategy program. Watch out and don’t miss.

Professor Hutzschenreuter's article "Zahlen sind nicht immer wahr" published in Frankfurter Allgemeine Zeitung
Professor Hutzschenreuter's article "Zahlen sind nicht immer wahr" is published in Frankfurter Allgemeine Zeitung of December 27, 2022, p. 18.
Geopolitics moves corporate ownership, governance, and strategy
Professor Hutzschenreuter's and Dr. Sebastian Jans’ new book is available. It discusses in detail how the largest 100+ German public industrial firms (HDAX) have changed over the past 30+ years. For the first time we were able to combine large scale longitudinal data on the level of each individual firm for the dimensions of ownership, governance, and strategy. The book shows the origin of the "Germany AG", its dissolution, and the reorientation of public German industrial firms in a globalized world. We disentangle the link between geopolitical changes and its consequences for changes of ownership, governance, and strategy. Our reasoning can be used to prescribe how the current geopolitical turbulences will result in corporate transformations.
Congratulations to Herr Dr. Jans!

On June 28, Sebastian Jans successfully defended his dissertation titled “Ownership and Scope in German publicly listed Corporations”.
The dissertation builds on the idea that owners of publicly listed corporations differ and that they may have differing effects on firm-level outcomes such as scope. The thesis provides detailed record of the development of ownership and scope in German publicly listed corporations from 1997 to 2015 and establishes a new approach to ownership structures. In addition, from a theoretical perspective, the thesis explores the application of institutional theory to the ownership-scope relationship and derives hypotheses on the impact of family ownership based on this theoretical lens.
Sebastian, well accomplished! All the best for the future in your new job and beyond! We are very much looking forward to continuing this project and new joint ones.

Professor Hutzschenreuter’s new book „Das Unternehmen als Versuch und Institution" is available!
This book discusses what firms are. One might think this is clear, but it is not. If you consider reading this book, please be warned: it might shake your view on firms and management and let you see them through new eyes. The book comes to the conclusion that firms are attempts not only in the moment of their foundation, but throughout their entire life time. This has significant implications for leadership, management, governance, and ownership.

Professor Hutzschenreuter's article "Künstliche Intelligenz hat Tücken" published in Frankfurter Allgemeine Zeitung
Professor Hutzschenreuter's article "Künstliche Intelligenz hat Tücken" is published in Frankfurter Allgemeine Zeitung of February 7, 2022, p. 16.

Professor Hutzschenreuter has been interviewed on focus strategies of German listed companies and in particular on current spin-offs and split-ups of large diversified firms
Tagesschau24, January 25, 2022, 09.00 - 09.30.

TUM Executive Education Award for Teaching Excellence awarded to Professor Hutzschenreuter
On the occasion of the graduation celebration of TUM School of Management on November 23, 2018, the "TUM Executive Education Award for Teaching Excellence" was presented to Professor Hutzschenreuter by Professor Claudia Peus.



