Aktuelles

At the recent EFMD Deans & Directors Conference in Amsterdam, Prof. Dr. Jochen Hartmann had the opportunity to exchange ideas with fellow Deans and Directors on the topic of the evolving landscape in education. He showcased TUM School of Management's cutting-edge work on generative AI in education… [weiterlesen]

The Oxford's Internet Institute (OII) announces Prof. Jochen Hartmann's upcoming lecture at the University of Oxford. The presentation, titled "AI in Disguise: AI-generated ads outperform human-made ads if they don’t look like AI," is scheduled for 17:00 - 18:00, Wednesday, 28 February 2024, at… [weiterlesen]

In the final session of our professorship's seminar "Generative Marketing", Alexander Holl from 121Watt presented an engaging workshop on "Generative AI & Digital Marketing". His session provided valuable insights into the expanding capabilities of generative AI in the field of digital marketing,… [weiterlesen]

In a recent seminar on Generative Marketing at the Technical University of Munich, Hagen Hoferichter, co-founder of Narratic and an expert in digital marketing, delivered an insightful talk on the future of A/B testing in website optimization.   Understanding Multi-Armed Bandits in Marketing Hagen… [weiterlesen]

We're thrilled to kick off the winter semester at @TUM School of Management with our two flagship seminars: "Generative Marketing" and "Advanced Seminar in Generative AI in Marketing."  Led by Prof. Jochen Hartmann and our team of doctoral candidates – Yannick, Max, Amelie, and Benny – the seminars… [weiterlesen]

Recently, a team of our Professorhip of Digital Marketing had the opportunity to participate in a workshop hosted by 121WATT - School for Digital Marketing & Innovation. We extend our thanks to 121WATT, especially to Alexander Holl and Dr. Christoph Röck, for the invitation and to Prof. Gunther… [weiterlesen]

Invited by Alexander Schlüter, Professor Hartmann shared his research and perspective on GenAI in marketing with the global marketing team at FlixBus (~150 people). The presentation sparked numerous questions and discussions on the impact of GenAI on SEO content generation, hyper-personalization,… [weiterlesen]

Invited by BMG’s CEO, Thomas Coesfeld, Prof. Dr. Jochen Hartmann presented his work on GenAI at BMG’s Management Meeting in Berlin. The presentation sparked discussions on the far-reaching implications and potential of GenAI for the music industry. [weiterlesen]

Kicking off the winter semester 2023/24, the Digital Marketing team collaborated with international peers at the NOVA school in Lisbon, discussing the implications of Computer Vision, NLP, and Behavioral Insights in Marketing. [weiterlesen]

On September 22nd, the Global Institute of Artificial Intelligence & Business Analytics (AIBA) at Temple University's Fox School of Business hosted a virtual research workshop. Invited by Xueming Luo, Jochen Hartmann provided insights on "Ambiguity in Multi-modal Digital Ads: A Double-edged Sword"… [weiterlesen]