Aktuelles

We're thrilled to kick off the winter semester at @TUM School of Management with our two flagship seminars: "Generative Marketing" and "Advanced Seminar in Generative AI in Marketing."  Led by Prof. Jochen Hartmann and our team of doctoral candidates – Yannick, Max, Amelie, and Benny – the seminars… [weiterlesen]

Recently, a team of our Professorhip of Digital Marketing had the opportunity to participate in a workshop hosted by 121WATT - School for Digital Marketing & Innovation. We extend our thanks to 121WATT, especially to Alexander Holl and Dr. Christoph Röck, for the invitation and to Prof. Gunther… [weiterlesen]

Invited by Alexander Schlüter, Professor Hartmann shared his research and perspective on GenAI in marketing with the global marketing team at FlixBus (~150 people). The presentation sparked numerous questions and discussions on the impact of GenAI on SEO content generation, hyper-personalization,… [weiterlesen]

Invited by BMG’s CEO, Thomas Coesfeld, Prof. Dr. Jochen Hartmann presented his work on GenAI at BMG’s Management Meeting in Berlin. The presentation sparked discussions on the far-reaching implications and potential of GenAI for the music industry. [weiterlesen]

Kicking off the winter semester 2023/24, the Digital Marketing team collaborated with international peers at the NOVA school in Lisbon, discussing the implications of Computer Vision, NLP, and Behavioral Insights in Marketing. [weiterlesen]

On September 22nd, the Global Institute of Artificial Intelligence & Business Analytics (AIBA) at Temple University's Fox School of Business hosted a virtual research workshop. Invited by Xueming Luo, Jochen Hartmann provided insights on "Ambiguity in Multi-modal Digital Ads: A Double-edged Sword"… [weiterlesen]

A glimpse into the journey of learning and joint discussions during the recent R Bootcamp. [weiterlesen]

Prof. Hartmann (TUM), Anouk Bergner (HSG) and Christian Hildebrand (HSG) publish in the FT50-ranked Journal of Consumer Psychology. [weiterlesen]

The last day of our Generative Marketing seminar was a great success, with creative pitches from our students and an expert talk by Alexander Holl, the founder of 121WATT. [weiterlesen]

Today, Prof. Hartmann participated in a panel discussion and presented his latest research insights from a collaboration with Columbia University and Harvard Business School [weiterlesen]