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Technische Universität München
Technische Universität München

Publikationen

Feuerriegel, S., Hartmann, J., Janiesch, C., & Zschech, P. (2023). Generative AI. Business & Information Systems Engineering.

Hartmann, J., Bergner, A., & Hildebrand, C. (2023). MindMiner: Uncovering Linguistic Markers of Mind Perception as a New Lens to Understand Consumer-Smart Object Relationships. Journal of Consumer Psychology, Forthcoming. (FT50)

Hartmann, J., & Netzer, O. (2023). Natural language processing in marketing. In Artificial Intelligence in Marketing (Vol. 20, pp. 191–215). Sudhir, K. and Toubia, O. (Ed.). Emerald Publishing Limited.

Hartmann, J., Heitmann, M., Siebert, C., & Schamp, C. (2023). More than a feeling: Accuracy and application of sentiment analysis. International Journal of Research in Marketing, 40(1), 75–87.

Hartmann, J., Heitmann, M., Schamp, C., & Netzer, O. (2021). The power of brand selfies. Journal of Marketing Research, 58(6), 1159–1177. (FT50)

  • Winner, 2021 Professor Herbert Jacob Doctoral Dissertation Award
  • Winner, 2021 BVM/VMÖ/Swiss Insights Doctoral Dissertation Award

Schwenzow, J., Hartmann, J., Schikowsky, A., & Heitmann, M. (2021). Understanding videos at scale: How to extract insights for business research. Journal of Business Research, 123, 367–379.

Hartmann, J. (2021). Classification using decision tree ensembles. In The Machine Age of Customer Insight. Emerald Publishing Limited.

Hartmann, J., Huppertz, J., Schamp, C., & Heitmann, M. (2019). Comparing automated text classification methods. International Journal of Research in Marketing, 36(1), 20–38.

  • Finalist, 2019 IJRM Best Paper Award

Working Paper

Hartmann, J., Exner, Y., Domdey, S. (2023). The power of generative marketing: Can generative AI reach human-level visual marketing content? Available at SSRN 4597899.

Hartmann, J., Netzer, O., & Zalta, R. (2023). Diversity in Advertising in Times of Racial Unrest. Available at SSRN 4466378.

  • Winner, EMAC-Sheth Foundation Sustainability Award
  • Winner, Laura Bassi Scholarship

Hartmann, J., Schwenzow, J., & Witte, M. (2023). The political ideology of conversational AI: Converging evidence on ChatGPT’s pro-environmental, left-libertarian orientation. arXiv Preprint arXiv:2301. 01768.

Hartmann, J., & Domdey, S. (2022). Automated Image Analysis (AIA). Available at SSRN 4189586.

Tetzlaff, K., Hartmann, J., & Heitmann, M. (2022). Performance of automated image classification. Available at SSRN 4224968.

Rosada, J., Hartmann, J., Schwenzow, J., & Heitmann, M. (2022). Be Careful What You Look for: Tagged Social Media Content Biases Brand Analyses. Available at SSRN 4157222.

Stand: 17. Oktober 2023

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