At the start of the winter semester 2023/24, our Digital Marketing team embarked on a journey to the NOVA school in Lisbon. This wasn't just a visit, but a meaningful collaboration aimed at broadening our understanding and sharing knowledge in the dynamic field of digital marketing.

The team is texcited to share that their group is now complete with five Doctoral candidates: Amelie, Benedikt, Max, Jan Ole, and Yannick. Each member contributes a unique perspective, and collectively, the lab is looking forward to a productive semester.

One of the highlights of the time in Lisbon  was the “Computer Vision, Natural Language Processing, and Behavioral Insights in Marketing” conference. Jochen Hartmann, along with esteemed colleagues Mark Heitmann (Universität Hamburg), Christina Schamp (Wirtschaftsuniversität Wien), and Pedro Gardete (NOVA), organized the event. It was a great opportunity for us to connect, learn, and discuss the evolving landscape of digital marketing and its intersection with technologies like generative AI.

The lab expresses its gratitude to the NOVA school for their hospitality andto everyone who made this collaboration possible. Energized by the time in Lisbon, the whole team is now gearing up for the semester ahead.