News

Announcement: Professor Dr. Jochen Hartmann to speak at University of Oxford's Internet Institute

The Oxford's Internet Institute (OII) announces Prof. Jochen Hartmann's upcoming lecture at the University of Oxford. The presentation, titled "AI in Disguise: AI-generated ads outperform human-made ads if they don’t look like AI," is scheduled for 17:00 - 18:00, Wednesday, 28 February 2024, at…

121Watt at TUM: A Dive into Generative AI & Digital Marketing

In the final session of our professorship's seminar "Generative Marketing", Alexander Holl from 121Watt presented an engaging workshop on "Generative AI & Digital Marketing". His session provided valuable insights into the expanding capabilities of generative AI in the field of digital marketing,…

The Future of Website Optimization: Insights from Hagen Hoferichter's Guest Talk

In a recent seminar on Generative Marketing at the Technical University of Munich, Hagen Hoferichter, co-founder of Narratic and an expert in digital marketing, delivered an insightful talk on the future of A/B testing in website optimization.   Understanding Multi-Armed Bandits in Marketing Hagen…

Kicking off the winter semester 23/24 at the Professorship of Digital Marketing

We're thrilled to kick off the winter semester at @TUM School of Management with our two flagship seminars: "Generative Marketing" and "Advanced Seminar in Generative AI in Marketing."  Led by Prof. Jochen Hartmann and our team of doctoral candidates – Yannick, Max, Amelie, and Benny – the seminars…

A Productive Encounter: The Professorship’s Visit to 121WATT for an Exchange on Generative AI

Recently, a team of our Professorhip of Digital Marketing had the opportunity to participate in a workshop hosted by 121WATT - School for Digital Marketing & Innovation. We extend our thanks to 121WATT, especially to Alexander Holl and Dr. Christoph Röck, for the invitation and to Prof. Gunther…

Jochen Hartmann presents at Flix

Invited by Alexander Schlüter, Professor Hartmann shared his research and perspective on GenAI in marketing with the global marketing team at FlixBus (~150 people). The presentation sparked numerous questions and discussions on the impact of GenAI on SEO content generation, hyper-personalization,…

Generative AI in the Music Industry: Jochen Hartmann presents at BMG’s Management Meeting in Berlin

Invited by BMG’s CEO, Thomas Coesfeld, Prof. Dr. Jochen Hartmann presented his work on GenAI at BMG’s Management Meeting in Berlin. The presentation sparked discussions on the far-reaching implications and potential of GenAI for the music industry.

The Professorship of Digital Marketing goes NOVA Business School

Kicking off the winter semester 2023/24, the Digital Marketing team collaborated with international peers at the NOVA school in Lisbon, discussing the implications of Computer Vision, NLP, and Behavioral Insights in Marketing.

Recent AIBA Virtual Research Workshop at Temple University's Fox School of Business

On September 22nd, the Global Institute of Artificial Intelligence & Business Analytics (AIBA) at Temple University's Fox School of Business hosted a virtual research workshop. Invited by Xueming Luo, Jochen Hartmann provided insights on "Ambiguity in Multi-modal Digital Ads: A Double-edged Sword"…

Statistics with R: A Glimpse of the R Bootcamp at TUM's School of Management

A glimpse into the journey of learning and joint discussions during the recent R Bootcamp.