News

Can generative AI models produce effective marketing images surpassing human-created content? As the demand for visual content in marketing continues to rise, marketing teams face the challenge of producing high-quality images across diverse platforms and campaigns. Traditionally, this process has… [read more]

For the second time, the Professorship of Digital Marketing at the Technical University of Munich (TUM) participated in an intimate and thought-provoking conference at the NOVA School of Business and Economics in Lisbon. The event, titled Predictive and Generative AI in Marketing, was a… [read more]

The “Generative AI in Marketing & Management 2024” workshop at TUM Campus Heilbronn, organized by Prof. Jochen Hartmann and Prof. Martin Meißner, brought together 30 leading experts and young scientists to explore AI's role in marketing and business. 3 Key Takeaways: 1) From crafting engaging ads… [read more]

At the recent EFMD Deans & Directors Conference in Amsterdam, Prof. Dr. Jochen Hartmann had the opportunity to exchange ideas with fellow Deans and Directors on the topic of the evolving landscape in education. He showcased TUM School of Management's cutting-edge work on generative AI in education… [read more]

The Oxford's Internet Institute (OII) announces Prof. Jochen Hartmann's upcoming lecture at the University of Oxford. The presentation, titled "AI in Disguise: AI-generated ads outperform human-made ads if they don’t look like AI," is scheduled for 17:00 - 18:00, Wednesday, 28 February 2024, at… [read more]

In the final session of our professorship's seminar "Generative Marketing", Alexander Holl from 121Watt presented an engaging workshop on "Generative AI & Digital Marketing". His session provided valuable insights into the expanding capabilities of generative AI in the field of digital marketing,… [read more]

In a recent seminar on Generative Marketing at the Technical University of Munich, Hagen Hoferichter, co-founder of Narratic and an expert in digital marketing, delivered an insightful talk on the future of A/B testing in website optimization.   Understanding Multi-Armed Bandits in Marketing Hagen… [read more]

We're thrilled to kick off the winter semester at @TUM School of Management with our two flagship seminars: "Generative Marketing" and "Advanced Seminar in Generative AI in Marketing."  Led by Prof. Jochen Hartmann and our team of doctoral candidates – Yannick, Max, Amelie, and Benny – the seminars… [read more]

Recently, a team of our Professorhip of Digital Marketing had the opportunity to participate in a workshop hosted by 121WATT - School for Digital Marketing & Innovation. We extend our thanks to 121WATT, especially to Alexander Holl and Dr. Christoph Röck, for the invitation and to Prof. Gunther… [read more]

Invited by Alexander Schlüter, Professor Hartmann shared his research and perspective on GenAI in marketing with the global marketing team at FlixBus (~150 people). The presentation sparked numerous questions and discussions on the impact of GenAI on SEO content generation, hyper-personalization,… [read more]