The Oxford's Internet Institute (OII) announces Prof. Jochen Hartmann's upcoming lecture at the University of Oxford. The presentation, titled "AI in Disguise: AI-generated ads outperform human-made ads if they don’t look like AI," is scheduled for 17:00 - 18:00, Wednesday, 28 February 2024, at Oxford University.

Prof. Hartmann will share findings from his study on AI in advertising, conducted in partnership with an online ad platform. The research, examining over 2 million ad observations, explores the effectiveness of AI-generated images in ads.

This event is open for both in-person and online attendance.

Interested in joining? Register here