In the final session of our professorship's seminar "Generative Marketing", Alexander Holl from 121Watt presented an engaging workshop on "Generative AI & Digital Marketing". His session provided valuable insights into the expanding capabilities of generative AI in the field of digital marketing, offering practical recommendations for professionals and students alike.

Key Takeaways from the Seminar: Alexander Holl emphasized the importance of mastering the art of questioning and problem formulation in the realm of digital marketing. He underscored the need for understanding and implementing effective strategies for prompting, which are crucial in leveraging the full potential of AI tools.

The session also delved into the significance of experimenting with advanced data analysis and custom GPTs. These approaches are instrumental in enhancing the efficiency and effectiveness of digital marketing strategies. Furthermore, Holl highlighted the need for a comprehensive understanding of E-E-A-T (Expertise, Authoritativeness, Trustworthiness) principles and the ethical considerations surrounding AI, including data privacy and handling sensitive information.

Practical and Forward-Thinking Approaches: The workshop, described as "Star wars for nerds", was not just about theoretical knowledge. It provided a hands-on experience, encouraging attendees to experiment and apply their learnings in real-world scenarios. This practical approach is in line with TUM's commitment to bridging the gap between academia and industry, offering students and professionals tangible skills they can use in their careers.

Conclusion: Alexander Holl's comprehensive workshop equipped attendees with skills and knowledge to navigate the evolving landscape of digital marketing in the age of AI. His recommendations provide a roadmap for those looking to delve deeper into this exciting field, highlighting the importance of continuous learning and adaptation in the fast-paced world of digital marketing and AI​​​​.