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Technical University of Munich
Technical University of Munich

Project Studies

Execution of the Project Study

The project study is carried out in collaboration with a business partner. The supervision is divided between the business partner and the professorship, with the business partner setting the substantive focus.

Scope

  • The project study is conducted by a team of 2-5 students.
  • The project study period spans 3-6 months, depending on whether the project study is conducted on a "full-time" or "part-time" basis.

Evaluation

  • Contributions to the project will be evaluated individually. The judgment of the business partner will be incorporated into the evaluation.
  • The evaluation will be based on two components at the end of the project study:

    • A project report of approximately 10 pages per person, adhering to the formatting regulations of the professorship of Digital Marketing. The form and length of the report can be adapted to the specific project in coordination with the professorship and/or the business partner, in exceptional cases.

    • A 20-30 minute final presentation, conducted in conjunction with the supervising professorship and the business partner.

Both the presentation and the project report should be submitted before the official end of the project study. The same applies to the date of the final presentation.

Topic

Students can either work on a topic provided by the professorship or submit their own proposal (together with a business partner). The professorship will decide whether the topic is applicable and acceptable for a project study.

Current Internal Project Studies

Current Project Studies with Companies

For individual proposals, applicants must submit a project outline (1-2 pages, bullet points acceptable) before the start, describing the topic, the objective, and the planned course of the project study. The nature of the project, the motivation, the goal, and the work of the project team (scope and responsibilities) must be clarified in the outline. This outline forms the basis for the topic-finding process among the applicants, the business partner, and the professorship of Digital Marketing.

Application

You first apply to the business partner for the topic. Only once you have confirmation from the business partner to process the project study can you apply to the professorship. To apply for a project study at our professorship, the following documents must be submitted three to four weeks before the planned start date (by email as a single PDF file):

  • Overview of the project study:
    • Team (including names, semester, course of study, matriculation number, and technical/business administration specialization)
    • Desired start date
    • Topic preference
    • Business partner
  • Current grade report and CV for all team members
  • If necessary, project outline (as mentioned above)

Please refrain from preliminary inquiries and send us your complete application documents immediately. We can only decide on the supervision of a project study based on complete documents.

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