Yannick Exner, M.Sc.

Contact

Address:	Room 0505.03.533 Arcisstr. 21, 80333 Munich
Email:	yannick.exner[at]tum.de
Office Hours:	By appointment

Courses

Seminar Generative Marketing (SS23, WS23, SS24)

Marketing Mobility (SS23, WS23, SS24)

Academic Career

Since 04/2023	Research Associate and Doctoral Student, Professorship of Digital Marketing Technische Universität München (TUM)
Until 2021	Industrial Engineering & Management (M. Sc. & B. Sc.) Karlsruher Institut für Technologie (KIT)

Professional Experience

Since 2021

Consultant
McKinsey & Company, Inc.

Conference presentations

Oct 2023	Computer Vision, Natural Language Processing and Behavioral Insights in Marketing NOVA School of Business and Economics, Lisboa
Sept 2023	Business & Generative AI Workshop The Wharton School, San Francisco

Publications

Working Paper:

Hartmann, J., Exner, Y., & Domdey, S. (2023). The power of generative marketing: Can generative AI reach human-level visual marketing content?. Available at SSRN 4597899; Link