Winter term 2025/26
| Course no. | Title | Dates | Duration | Type | Lecturer (assistant) |
|---|---|---|---|---|---|
| MGT001406S | Advanced Seminar Marketing, Strategy, Leadership & Management (MGT001406, English): Generative KI in Marketing (Limited places) |
|
4 | SE | |
| MGT001376S | Digital Marketing & Text Analytics (MGT001376, English) (Limited places) |
|
2 | SE | |
| WI001140SE | Luxury Marketing (WI001140, English) (limited places) |
|
4 | SE | |
| MGT001495S | Market Strategy (MGT001495, English) (Limited places) |
|
2 | SE | |
| MGT001384S | Marketing Mobility with Generative AI (MGT001384, English) (limited places) |
|
2 | SE | |
| MGT001477S | Team Analytics – Data-Driven Racing Challenge (MGT001477, English) (Limited places) |
|
2 | SE |
J. Hartmann [L]
|
Summer term 2026
| Course no. | Title | Dates | Duration | Type | Lecturer (assistant) |
|---|---|---|---|---|---|
| MGT001406S | Advanced Seminar Marketing, Strategy, Leadership & Management (MGT001406, English): Generative KI in Marketing (Limited places) |
|
4 | SE | |
| MGT001473S | Commercial Analytics (MGT001473, English) (Limited places) |
|
2 | SE | |
| MGT001376S | Digital Marketing & Text Analytics (MGT001376, English) (Limited places) |
|
2 | SE | |
| WI001140SE | Luxury Marketing (WI001140, English) (Limited places) |
|
4 | SE | |
| WI000820VO | Marketing (WI000820, English) |
|
2 | VO | |
| MGT001384S | Marketing Mobility (MGT001384, English) (Limited places) |
|
2 | SE | |
| MGT001477S | Team Analytics – Data-Driven Racing Challenge (MGT001477, English) (Limited places) |
|
2 | SE |
J. Hartmann [L]
|
| MGT001518S | The Role of the CMO in an Age of AI (MGT001518, English) (Limited places) |
|
2 | SE |