Krugmann, J. O., & Hartmann, J. (2024). Sentiment Analysis in the Age of Generative AI. Customer Needs and Solutions11(1), 1-19; Link

Lenk, J. D., Hartmann, J., & Sattler, H. (2024). White Americans’ preference for Black people in advertising has increased in the past 66 y: A meta-analysis. Proceedings of the National Academy of Sciences (PNAS)121(9), e2307505121; Link

Feuerriegel, S., Hartmann, J., Janiesch, C., & Zschech, P. (2023). Generative AI. Business & Information Systems Engineering.66. 1-16; Link

Hartmann, J., Bergner, A., & Hildebrand, C. (2023). MindMiner: Uncovering Linguistic Markers of Mind Perception as a New Lens to Understand Consumer-Smart Object Relationships. Journal of Consumer Psychology, 33(4), 645-667. (FT50); Link

Hartmann, J., & Netzer, O. (2023). Natural language processing in marketing. In Artificial Intelligence in Marketing. 20, 191-215. Emerald Publishing Limited.; Link

Hartmann, J., Heitmann, M., Siebert, C., & Schamp, C. (2023). More than a feeling: Accuracy and application of sentiment analysis. International Journal of Research in Marketing, 40(1), 75–87. Link

Hartmann, J., Heitmann, M., Schamp, C., & Netzer, O. (2021). The power of brand selfies. Journal of Marketing Research, 58(6), 1159–1177. (FT50); Link

  • Winner, 2021 Professor Herbert Jacob Doctoral Dissertation Award
  • Winner, 2021 BVM/VMÖ/Swiss Insights Doctoral Dissertation Award

Schwenzow, J., Hartmann, J., Schikowsky, A., & Heitmann, M. (2021). Understanding videos at scale: How to extract insights for business research. Journal of Business Research, 123, 367–379; Link

Hartmann, J. (2021). Classification using decision tree ensembles. In The Machine Age of Customer Insight. Emerald Publishing Limited; Link

Hartmann, J., Huppertz, J., Schamp, C., & Heitmann, M. (2019). Comparing automated text classification methods. International Journal of Research in Marketing, 36(1), 20–38; Link

  • Finalist, 2019 IJRM Best Paper Award

Working Paper

Hartmann, J., Exner, Y., Domdey, S. (2023). The power of generative marketing: Can generative AI reach human-level visual marketing content? Available at SSRN 4597899; Link

Hartmann, J., Netzer, O., & Zalta, R. (2023). Diversity in Advertising in Times of Racial Unrest. Available at SSRN 4466378; Link

  • Winner, EMAC-Sheth Foundation Sustainability Award
  • Winner, Laura Bassi Scholarship

Hartmann, J., Schwenzow, J., & Witte, M. (2023). The political ideology of conversational AI: Converging evidence on ChatGPT’s pro-environmental, left-libertarian orientation. arXiv Preprint arXiv:2301. 01768; Link

Hartmann, J., & Domdey, S. (2022). Automated Image Analysis (AIA). Available at SSRN 4189586; Link

Tetzlaff, K., Hartmann, J., & Heitmann, M. (2023). The Bigger Picture: A Comprehensive Review and Recommendations for Automated Image Classification in Marketing. Available at SSRN 4224968; Link

Rosada, J., Hartmann, J., Schwenzow, J., & Heitmann, M. (2022). Be Careful What You Look for: Tagged Social Media Content Biases Brand Analyses. Available at SSRN 4157222; Link


Last updated: 8th of April, 2024