Benedikt Roder, M.Sc.

Contact

Address:	Room 0505.03.533 Arcisstr. 21, 80333 Munich
Email:	benedikt.roder[at]tum.de
Office Hours:	By appointment

Courses

Advanced Seminar: Generative AI in Marketing (WS23, SS24, WS24)

 

Academic Career

Since 10/2023	Research Associate and Doctoral Student, Professorship of Digital Marketing Technische Universität München (TUM)
Until 2021	Technical cybernetics and systems theory (M. Sc.) TU Ilmenau

 

Professional Experience

Since 2021

Consultant McKinsey & Company, Inc.

 

Conference Presentations

Nov 2024	Predictive and Generative AI in Marketing NOVA School of Business and Economics, Lissabon
Sept 2024	Generative AI in Marketing & Management 2024 TUM School of Management, Heilbronn