Research Areas
Leonard Kinzinger is a doctoral candidate at the TUM School of Management. His research focuses on Digital Twins for market research using Large Language Models. In another stream of research, he investigates applications of Generative AI for Music Marketing. He obtained a degree in Industrial Engineering (B.Sc.) at the Technical University of Berlin and earned his M.Sc. in Management and Technology at the Technical University of Munich.
Academic Career
| Since 11/2024 | Research Associate and Doctoral Student, Professorship of Digital Marketing Technische Universität München (TUM) |
| Until 2024 | Management & Technology (M. Sc.) Technische Universität München (TUM) |
| Until 2022 | Industrial Engineering (B. Sc.) Technical University Berlin |
Conference presentations
| June 2026 | ISMS Marketing Science Conference NOVA Business School, Lisbon, Portugal |
| Feb 2026 | Artificial Intelligence in Management (AIM) Conference USC Marshall Center for Global Innovation, Los Angeles |
| Sep 2025 | MSI Analytics & Forecasting 2025 Columbia Business School, New York City |
| May 2025 | Kongress der Deutschen Marktforschung Berlin |
| May 2025 | Conference of The European Marketing Academy (EMAC) ESIC University, Madrid |
| Oct 2024 | Predictive and Generative AI in Marketing NOVA School of Business and Economics, Lissabon |