Academic Career
| 10/2025 - 12/2025 | International Research Stay University of Southern California (USC), Marshall School of Business |
| Since 10/2023 | Research Associate and Doctoral Student, Professorship of Digital Marketing Technische Universität München (TUM) |
| Until 2021 | Consumer Science (M. Sc.) Technische Universität München (TUM) |
| Until 2018 | Business Administration, Management & Marketing (B. Sc.) WFI School of Management Ingolstadt |
Conference Presentations
| May 2025 | Conference of The European Marketing Academy (EMAC) ESIC University, Madrid |
| Dec 2024 | MarkTech Conference Columbia Business School, New York City |
| Nov 2024 | Predictive and Generative AI in Marketing NOVA School of Business and Economics, Lissabon |
| Sept 2024 | Generative AI in Marketing & Management 2024 TUM School of Management, Heilbronn |