Contact
Address: | Room 0505.02.535 Arcisstr. 21, 80333 Munich |
Email: | sara.caprioli[at]tum.de |
Office Hours: | By appointment |
Academic Career
Since 04/2025 | Habilitand, Professorship of Digital Marketing Technical University of Munich (TUM) |
2021-2025 | Postdoc Researcher and Lecturer, Professorship of Marketing Technical University of Munich (TUM) |
2021 | Doktorand in Marketing (Summa cum Laude) Technical University of Munich (TUM) |
01/2019 | Visiting Scholar Bocconi University, Milan, Italy |
11/2018 | Visiting Scholar Erasmus University, Rotterdam, Netherlands |
2014 | Master Degree (M.Sc.) in Economics and Social Sciences (110/110)
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2011 | Bachelor Degree (B.Sc.) in Business Administration and Management (110/110)
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Professional Experience
2014-2015 | Research Consultant BTO Research, Munich, Germany |
2013-2014 | Intern in the Products & Innovation Department Deutsche Telekom AG, Bonn |
2013 | Intern in the Consumer Markets Unit European Commission, Brussels, Belgium |
Conference presentations
May 2025 | European Marketing Academy Conference Madrid, Spain |
April 2025 | Consumers and Technology Dialogue Barcelona, Spain |
Oct 2019 | Association for Consumers Research Conference Atlanta, USA |
May 2019 | European Marketing Academy Conference Hamburg, Germany |
Jan 2019 | Bocconi University, Marketing Department Milan, Italy |
Oct 2018 | Association for Consumers Research Conference Dallas, USA |
Oct 2018 | Erasmus University, Marketing Department Rotterdam, Netherlands |
May 2017 | European Association of Consumer Research Conference Gent, Belgium |
Publications
Sara Caprioli, Christoph Fuchs, and Bram Van den Bergh (2024), "Why People Really Buy Upcycled Products," Harvard Business Review; https://hbr.org/2024/04/research-why-people-really-buy-upcycled-products.
Armin Granulo, Sara Caprioli, Christoph Fuchs, and Stefano Puntoni (2024), "Deployment of Algorithms in Management Tasks Reduces Prosocial Motivation," Computers in Human Behavior; https://doi.org/10.1016/j.chb.2023.108094
Armin Granulo, Sara Caprioli, Christoph Fuchs, and Stefano Puntoni (2024), "The Social Cost of Algorithmic Management," Harvard Business Review; https://hbr.org/2024/02/the-social-cost-of-algorithmic-management.
Sara Caprioli, Christoph Fuchs, and Bram Van den Bergh (2023), "On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal," Journal of Consumer Research; https://doi.org/10.1093/jcr/ucad010