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Technical University of Munich

Dr. Sara Caprioli

Contact

Address:Room 0505.02.535
Arcisstr. 21, 80333 Munich
Email:sara.caprioli[at]tum.de
Office Hours:By appointment

Courses

  • Luxury Marketing
  • New Product Development and Marketing

 

Academic Career

Since 04/2025Habilitand, Professorship of Digital Marketing
Technical University of Munich (TUM)
2021-2025Postdoc Researcher and Lecturer, Professorship of Marketing
Technical University of Munich (TUM)
2021Doktorand in Marketing (Summa cum Laude)
Technical University of Munich (TUM)
01/2019Visiting Scholar
Bocconi University, Milan, Italy
11/2018Visiting Scholar
Erasmus University, Rotterdam, Netherlands
2014

Master Degree (M.Sc.) in Economics and Social Sciences (110/110)
Bocconi University, Milan, Italy

  • Exchange semester at Mannheim University, Germany
2011

Bachelor Degree (B.Sc.) in Business Administration and Management (110/110)
Bocconi University, Milan, Italy

  • Exchange semester at the University of Richmond, USA

 

Professional Experience

2014-2015Research Consultant
BTO Research, Munich, Germany
2013-2014Intern in the Products & Innovation Department
Deutsche Telekom AG, Bonn
2013Intern in the Consumer Markets Unit
European Commission, Brussels, Belgium

Conference presentations

May 2025European Marketing Academy Conference
Madrid, Spain
April 2025Consumers and Technology Dialogue
Barcelona, Spain
Oct 2019Association for Consumers Research Conference
Atlanta, USA
May 2019European Marketing Academy Conference
Hamburg, Germany
Jan 2019Bocconi University, Marketing Department
Milan, Italy
Oct 2018Association for Consumers Research Conference
Dallas, USA
Oct 2018Erasmus University, Marketing Department
Rotterdam, Netherlands
May 2017European Association of Consumer Research Conference
Gent, Belgium

Publications

Sara Caprioli, Christoph Fuchs, and Bram Van den Bergh (2024), "Why People Really Buy Upcycled Products," Harvard Business Review; https://hbr.org/2024/04/research-why-people-really-buy-upcycled-products.   

Armin Granulo, Sara Caprioli, Christoph Fuchs, and Stefano Puntoni (2024), "Deployment of Algorithms in Management Tasks Reduces Prosocial Motivation," Computers in Human Behavior; https://doi.org/10.1016/j.chb.2023.108094 

Armin Granulo, Sara Caprioli, Christoph Fuchs, and Stefano Puntoni (2024), "The Social Cost of Algorithmic Management," Harvard Business Review; https://hbr.org/2024/02/the-social-cost-of-algorithmic-management.

Sara Caprioli, Christoph Fuchs, and Bram Van den Bergh (2023), "On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal," Journal of Consumer Research; https://doi.org/10.1093/jcr/ucad010

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