Yannick Exner, M.Sc.
Kontakt
| Anschrift: | Raum 0505.03.533 Arcisstr. 21, 80333 Munich |
| Email: | yannick.exner[at]tum.de |
| Sprechstunde: | nach Vereinbarung |
Lehre
Seminar Generative Marketing (SS23, WS23, SS24, WS24)
Marketing Mobility (SS23, WS23, SS24, WS24)
Akademischer Werdegang
| Seit 04/2023 | Wissenschaftlicher Mitarbeiter und Doktorand, Professur für Digital Marketing Technische Universität München (TUM) |
| Bis 2021 | Studium Wirtschaftsingenieurwesen (M. Sc. & B. Sc.) Karlsruher Institut für Technologie (KIT) |
Berufserfahrung
| Seit 2021 | Consultant McKinsey & Company, Inc. |
Konferenzpräsentationen
| Nov 2024 | Predictive and Generative AI in Marketing NOVA School of Business and Economics, Lissabon |
| Sept 2024 | Generative AI in Marketing & Management 2024 TUM School of Management, Heilbronn |
| Juli 2024 | ISMS Marketing Science Conference (MKSC) The University of New South Wales, Sydney |
| Mai 2024 | Conference of The European Marketing Academy (EMAC) University of Economic Studies, Bucharest |
| Okt 2023 | Computer Vision, Natural Language Processing and Behavioral Insights in Marketing NOVA School of Business and Economics, Lissabon |
| Sept 2023 | Business & Generative AI Workshop The Wharton School, San Francisco |
Publikationen
Hartmann, J., Exner, Y., & Domdey, S. (2024). The power of generative marketing: Can generative AI create superhuman visual marketing content?. International Journal of Research in Marketing, Forthcoming; Link