Dr. Xiongkai Tan
Lehre
- Advanced Seminar: Generative AI in Marketing (SS26)
- Digital Marketing & Text Analytics (SS25, WS25, SS26)
Akademischer Werdegang
| Seit 03/2025 | Postdoctoral Researcher, Professur für Digital Marketing Technische Universität München (TUM) |
| Seit 03/2022 | Doctoral Researcher University of Groningen (RUG) |
| Bis 2024 | Doctoral Researcher University of Chinese Academy of Sciences (UCAS) |
Konferenzpräsentationen
| Juni 2026 | European Marketing Academy Conference Bath, UK |
| Juni 2026 | ISMS Marketing Science Conference NOVA Business School, Lissabon, Portugal |
| Mai 2025 | European Marketing Academy Conference Madrid, Spanien |
| Dez 2024 | Ivey-ARCS PhD Sustainability Academy Western University, London (Ontario) |
| Aug 2024 | Organizations and the Natural Environment Doctoral Colloquium at the Annual Meeting of the Academy of Management Chicago |
| Juni 2024 | AMA-Sheth Foundation Doctoral Consortium University of Manchester, Manchester |
| Dez 2023 | Conference on Artificial Intelligence, Machine Learning, and Business Analytics Temple University, Philadelphia |
| Aug 2023 | Strategic Management Doctoral Colloquium at the Annual Meeting of the Academy of Management Boston |
| Juni 2023 | INFORMS ISMS Marketing Science Conference University of Miami, Miami |
| Juni 2023 | Biennial Conference of the International Association of Chinese Management Research Hong Kong Baptist University, Hong Kong |
| Aug 2022 | Annual Meeting of the Academy of Management Seattle |
| Nov 2021 | Doctoral Colloquium of China Marketing Science Annual Conference (Finalist, Best Student Paper Award) Fudan University, Shanghai |
Publikationen
Zhang, J., Zhang, S., Tan, X., & Zhao, H. (2025). The impact of digitalization on organizational agility: evidence from the enterprise survey for innovation and entrepreneurship in China. Humanities and Social Sciences Communications, 12, 917.
Tan, X., Zhang, S., Ge, R., & Zhao, H. (2024). Connectivity in crisis: the contrasting roles of mobile and non-mobile Internet on subjective well-being during the COVID-19 pandemic. Humanities and Social Sciences Communications, 11, 1255. Link: https://www.nature.com/articles/s41599-024-03685-z#
Tan, X., Zhang, S., & Zhao, H. (2023). Does the impact of corporate brand name changes differ between online and offline channels? The case of McDonald’s China. Journal of Brand Management, 30(6), 479-489. Link: https://link.springer.com/article/10.1057/s41262-023-00323-y
Qin, M. X., & Tan, X. (2022). Examining a SPOC experiment in a foundational course: design, creation and implementation. Interactive Learning Environments, 30(7), 1307-1324. Link: https://www.tandfonline.com/doi/abs/10.1080/10494820.2020.1722710