Contact
| Address: | Room 0505.03.533 Arcisstr. 21, 80333 Munich |
| Email: | yannick.exner[at]tum.de |
| Office Hours: | By appointment |
Courses
Seminar Generative Marketing (SS23, WS23, SS24, WS24)
Marketing Mobility (SS23, WS23, SS24, WS24)
Academic Career
| Since 04/2023 | Research Associate and Doctoral Student, Professorship of Digital Marketing Technische Universität München (TUM) |
| Until 2021 | Industrial Engineering & Management (M. Sc. & B. Sc.) Karlsruher Institut für Technologie (KIT) |
Conference presentations
| Nov 2024 | Predictive and Generative AI in Marketing NOVA School of Business and Economics, Lissabon |
| Sept 2024 | Generative AI in Marketing & Management 2024 TUM School of Management, Heilbronn |
| July 2024 | ISMS Marketing Science Conference (MKSC) The University of New South Wales, Sydney |
| May 2024 | Conference of The European Marketing Academy (EMAC) University of Economic Studies, Bucharest |
| Oct 2023 | Computer Vision, Natural Language Processing and Behavioral Insights in Marketing NOVA School of Business and Economics, Lissabon |
| Sept 2023 | Business & Generative AI Workshop The Wharton School, San Francisco |
Publications
Hartmann, J., Exner, Y., & Domdey, S. (2024). The power of generative marketing: Can generative AI create superhuman visual marketing content?. International Journal of Research in Marketing, Forthcoming; Link