Today, we wrapped up our Generative Marketing seminar, concluding a series of sessions that explored the fusion of generative AI and digital marketing.

The final day of the seminar showcased pitches from seven student groups, where they presented their innovative generative AI business ideas alongside live demos. Our students put their knowledge of generative AI to work, developing fresh concepts for monetizing generative AI in entrepreneurial ventures. They explored various content types, such as text-to-text, text-to-image, text-to-music, and text-to-speech, using cutting-edge generative AI models. These projects utilized a range of APIs and tools, with a focus on creating new products and streamlining existing processes. It became evident that generative AI holds much potential for transforming the digital marketing landscape.

Moreover, we had an expert talk by Alexander Holl, the founder of 121WATT, a school for digital marketing & innovation. Alexander shared his practical experiences and insights regarding the use of generative AI in digital marketing, with a particular focus on SEO. His talk delved into the impact of AI in digital marketing, key considerations, and the future skill set for digital marketers in an AI-driven world. For more details about his talk, you can access his LinkedIn post here.

The final day of the seminar showcased the innovative mindset of our students and the transformative power of generative AI in the realm of digital marketing. Spanning multiple days, the seminar also featured a unique virtual reality (VR) session, providing our students with a one-of-a-kind learning experience ("It's a super innovative course, one of the best I've taken at TUM").

We're thrilled to announce that Prof. Hartmann, Maximilian Konrad, and Yannick Exner will offer the seminar again next semester.