Recently moved to the Chair of Digital Marketing: https://www.msl.mgt.tum.de/en/dm/home/

Sara Caprioli is a postdoctoral researcher at the TUM School of Management. Her research focuses on product design and consumer behavior, and has appeared in the Journal of Consumer Research. In another stream of research, she investigates the effects of algorithmic management on workers behavior. She obtained degrees in Business Administration and Management (B.Sc.) and Economics and Social Sciences (M.Sc.) at the Bocconi University, Milan, Italy, and earned her PhD at the Technical University of Munich (with distinction).

Teaching:

• Luxury Marketing
• New Product Development and Marketing

Publications:

Sara Caprioli, Christoph Fuchs, and Bram Van den Bergh (2024), "Why People Really Buy Upcycled Products," Harvard Business Review; https://hbr.org/2024/04/research-why-people-really-buy-upcycled-products.   

Armin Granulo, Sara Caprioli, Christoph Fuchs, and Stefano Puntoni (2024), "Deployment of Algorithms in Management Tasks Reduces Prosocial Motivation," Computers in Human Behavior; https://doi.org/10.1016/j.chb.2023.108094 

Armin Granulo, Sara Caprioli, Christoph Fuchs, and Stefano Puntoni (2024), "The Social Cost of Algorithmic Management," Harvard Business Review; https://hbr.org/2024/02/the-social-cost-of-algorithmic-management.

Sara Caprioli, Christoph Fuchs, and Bram Van den Bergh (2023), "On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal," Journal of Consumer Research; https://doi.org/10.1093/jcr/ucad010