Christoph Ungemach is a Professor of Marketing at the TUM School of Management and a Research Affiliate at the Center for Research on Environmental Decisions at Columbia University. His research focuses on choice architecture in consumer choice, choice under risk and uncertainty, process models of decision making, and data science. His research has been published in journals such as Management Science, Psychological Science and Judgment and Decision Making.
Prior to joining TUM School of Management, he was an Associate Research Scientist at Columbia University and worked as a Data Scientist for a startup in New York.
Ungemach, C., Camilleri, A. R., Johnson, E. J., Larrick, R. P., & Weber, E. U. (2018). Translated Attributes as Choice Architecture: Aligning Objectives and Choices Through Decision Signposts. Management Science, 64(5), 2445-2459.
Stewart, N., Ungemach, C., Harris, A. J., Bartels, D. M., Newell, B. R., Paolacci, G., & Chandler, J. (2015). The average laboratory samples a population of 7,300 Amazon Mechanical Turk workers. Judgment and Decision Making, 10(5), 479.
Ungemach, C., Stewart, N., & Reimers, S. (2011). How incidental values from the environment affect decisions about money, risk, and delay. Psychological Science, 22, 253-260.
Ungemach, C., Chater, N., & Stewart, N. (2009). Are probabilities overweighted or underweighted, when rare outcomes are experienced (rarely)? Psychological Science, 20, 473-479