Nienke Buters is a scientific assistant and doctoral student at the TUM School of Management. After her graduation as B.Sc. Psychology and M.Sc. Marketing Management at the University of Groningen, she first worked at a famous market research agency with clients such as Rituals, EDEKA and so on. The consulting work has allowed her to realize her penchant for consumer research. Nienke is now part of the research project MCUBE - Munich Cluster for the future of Mobility in Metropolitan Regions - looking into sustainable transportation and the power of choice architecture in fostering mobility transformations.
sustainable consumption, choice architecture, designing and testing interventions