Prof. Benedikt Schnurr, PhD

Office hours:

+49 (0)89 289-28418
by appointment
2537, central campus, entrance via Luisenstraße

Benedikt Schnurr is Professor at the Chair of Marketing at the TUM School of Management. His research interests include new market(ing) phenomena, social inequality, and sustainable behavior. His research has been published in journals such as Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Experimental Psychology: Applied, Psychology and Marketing, Marketing Letters, and European Journal of Marketing. Prior to joining TUM School of Management, he was a doctoral candidate and postdoctoral researcher at the University of Innsbruck.



  • Marketing (WI001129)
  • Customer Insights (MGT001302)
  • Services Marketing (WI001196)
  • Advanced Seminar Marketing, Strategy & Leadership (WIB05006): Service Management
  • Consumer Behavior Research Methods - Exercise (WI001175)

Recent Publications:

Schnurr, Benedikt and Geprgios Halkias (2022): Made by her vs. him: Gender influences in product preferences and the role of individual action efficacy in restoring social equalities. Journal of Consumer Psychology, 0(0), 1-19. (read here)

Schnurr, Benedikt (2022): People in the United States judge the success of individuals from higher- versus lower-income families as less deserving. Humanities & Social Sciences Communications, 9, 255. (read here)

Schnurr, Benedikt and Christoph Fuchs (2022). Public reactions to instances of workplace gender discrimination. Journal of Experimental Psychology: Applied, Advance online publication. (read here)

Schnurr, Benedikt, Christoph Fuchs, Elisa Maira, Stefano Puntoni, Martin Schreier, and Stijn M. van Osselaer (2022). Sales and self: The noneconomic value of selling the fruits of one’s labor. Journal of Marketing, 86(3), 40-58. (read here)

Schnurr, Benedikt (2019). Too cute to be healthy: How cute packaging designs affect judgments of product tastiness and healthiness, Journal of the Association for Consumer Research, 4(4), 363-375. (read here)

Schroll, Roland, Benedikt Schnurr, and Dhruv Grewal (2018). Humanizing products with handwritten typefaces, Journal of Consumer Research, 45(3), 648-672. (read here)

For complete list of publications, click here.