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Technische Universität München

Dr. Meike Rombach

Wissenschaftliche Veröffentlichungen

  • McIntyre, T., Olvermann, M., Rombach, M., de Koning, W., Renwick, A. (2024). Here comes the sun: Social acceptability of solar photovoltaic in New Zealand.  Journal of the Royal Society of New Zealand ( Accepted for publication)
  • Rombach, M., Dean, D., Vriesekoop, F., Jiang, B., Zhou, Z., Hao, W., & de Koning, W. (2024). Understanding factors determining Chinese consumer’s willingness to eat cultured meat, insect, and plant-based proteins. International Review on Public and Nonprofit Marketing, 1-33. doi:10.1007/s12208-024-00419-4
  • Dean, D., Rombach, M., Vriesekoop, F., Mongondry, P., Hoa, L. V., Laophetsakunchai, S., . . . de Koning, W. (2024). Against the grain: Consumer’s purchase habits and satisfaction with gluten-free product offerings in European food retail. Foods, 13(19), 14 pages. doi:10.3390/foods13193152
  • Rombach, M., Tangiora, H., Smith, D., & Kerr, C. (2024). Land-based education and experiential learning. The Journal : The official publication of the New Zealand Institute of Primary Industry Management Incorporated, 25-29.
  • Botero, J., Rombach, M., Dean, D., & Gan, C. (2024). Is a vending machine my best bet? Understanding key factors determining US consumers’ preference and loyalty to fruit vending machines. International Journal of Applied Business Research, 6(2), 121-135. doi:10.35313/ijabr.v6i02.412
  • Kerr, C., Kartikasari, A., Spence, P., & Rombach, M. (2024, July 9). Understanding drivers, barriers and value contribution of the land based social enterprise “Rakau”. Poster session presented at the meeting of  2024 IFAMA Virtual Symposium. Spain. Retrieved from https://www.ifama.org/Virtual-Symposium/
  • Rombach, M., Manna, V., & Dean, D. (2024, July 9). Bridezilla and her floral antics: Understanding narcissistic consumer behaviour in New Zealand’s floristry sector. Poster session presented at the meeting of  IFAMA 2024 Virtual Symposium. Spain. Retrieved from https://www.ifama.org/Virtual-Symposium
  • Rombach, M., Cong, L., & Dean, D. L. (2024). Leave the milk for the calf and spread the word: Exploring factors determining US consumers’ willingness to try plant-based milk alternatives and their word-of-mouth sharing about plant-based milk alternatives. Beverages, 10(2), 16 pages. doi:10.3390/beverages10020027
  • Rombach, M., & Dean, D. L. (2024). Eating macro-algae (seaweed): Understanding factors driving New Zealand consumers’ willingness to eat and their perceived trust towards country of origin. Foods, 13(9), 14 pages. doi:10.3390/foods13091300
  • Rombach, M., Botero, J., & Dean, D. L. (2024). Finding nori—Understanding key factors driving US consumers’ commitment for sea-vegetable products. Sustainability, 16(5), 13 pages. doi:10.3390/su16052107
  • Kartikasari, A., Dean, D.L., Rombach, M. & Suhartanto, D. (2023). Discomfort and proactiveness of New Zealand OFD consumers during the coronavirus pandemic, Journal of Foodservice Business Research (online). doi.org/10.1080/15378020.2023.2214067
  • Rombach, M., Dean, D.L. & Bitsch, V. (2023). "Got milk alternatives?" Understanding key factors determining U.S. consumers’ willingness to pay for plant-based milk alternatives. Foods 12 (6), 1277. doi.org/10.3390/foods12061277
  • Dean, D., Rombach, M., Vriesekoop, F., de Koning, W., Aguiar, L. K., Anderson, M., . . . Alvarez, B. (2023). Should I really pay a premium for this? Consumer perspectives on cultured muscle, plant-based and fungal-based protein as meat alternatives. Journal of International Food and Agribusiness Marketing, 35, 25 pages. doi.org/10.1080/08974438.2023.2169428
  • Dean, D., Rombach, M., de Koning, W., Vriesekoop, F., Satyajaya, W., Yuliandari, P., . . . Aguiar, L. K. (2022). Understanding key factors influencing consumers’ willingness to try, buy, and pay a price premium for mycoproteins. Nutrients, 14 (16), 15 pages. doi.org/10.3390/nu14163292
  • Manna, V., Rombach, M., Dean, D., & Rennie, H. G. (2022). A design thinking approach to teaching sustainability. Journal of Marketing Education 44 (3), 362-374. doi.org/10.1177/02734753211068865
  • Rombach, M., Dean, D., Vriesekoop, F., de Koning, W., Aguiar, L. K., Anderson, M., . . . Boereboom, A. (2022). Is cultured meat a promising consumer alternative? Exploring key factors determining consumer's willingness to try, buy and pay a premium for cultured meat. Appetite, 179, 13 pages. doi.org/10.1016/j.appet.2022.106307
  • Rombach, M., & Dean, D. (2023). Edible landscape: Key factors determining consumers’ commitment and willingness to accept opportunity cost and risk of foraged food. Frontiers in Horticulture, 2, 11 pages. doi.org/10.3389/fhort.2023.1028455
  • Rombach, M., & Dean, D. L. (2023). Exploring key factors driving urban foraging behavior in garden and non-garden locations. Foods, 12(5), 18 pages. doi.org/10.3390/foods12051032
  • Rombach, M., Dean, D. L., & Baird, T. (2022). Understanding apple attribute preferences of US consumers. Foods, 11(2), 14 pages. doi.org/10.3390/foods11020166
  • Rombach, M., Dean, D. L., Baird, T., & Kambuta, J. (2022). COVID-19 and the Locavores: Investigating the drivers of US consumer preferences for apples. Agronomy, 12(7), 20 pages. doi.org/10.3390/agronomy12071691
  • Rombach, M., Dean, D. L., Baird, T., & Kambuta, J. (2022). Should I pay or should I grow? Factors which influenced the preferences of US consumers for fruit, vegetables, wine and beer during the COVID-19 pandemic. Foods, 11(11), 18 pages. doi.org/10.3390/foods11111536
  • Rombach, M., Dean, D. L., Baird, T., & Rice, J. (2022). Fruit vending machines as a means of contactless purchase: Exploring factors determining US consumers’ willingness to try, buy and pay a price premium for fruit from a vending machine during the coronavirus pandemic. COVID, 2(12), 1650-1665. doi.org/10.3390/covid2120119
  • Rombach, M., & Dean, D. L. (2021). It keeps the good boy healthy from nose to tail: Understanding pet food attribute preferences of US consumers. Animals, 11(11), 15 pages. doi.org/10.3390/ani11113301
  • Rombach, M., & Dean, D. L. (2021). Just love me, feed me, never leave me: Understanding pet food anxiety, feeding and shopping behavior of US pet owners in Covidian times. Animals, 11(11), 18 pages. doi.org/10.3390/ani11113101
  • Rombach, M., Dean, D. L., & Baird, T. (2021). Exploring key factors determining US consumer preferences for growing over buying fruit in pre-Covidian and Covidian times. Horticulturae, 7(12), 14 pages. doi.org/10.3390/horticulturae7120575
  • Gabriel, A., Rombach, M., & Schmiedbauer, J. (2019). Integration und Arbeitszufriedenheit ausländischer Saisonarbeitskräfte als Grundlage für zirkuläre Beschäftigungsverhältnisse. DGG-Proceedings 9 (5), 1-5. doi.org/10.5288/dgg-pr-ag-2019, (published March 2021)
  • Gabriel, A., Rombach, M., Wieser, H., & Bitsch, V. (2021). Got waste: knowledge, behavior and self-assessment on food waste of university students in Germany. International Food and Agribusiness Management Review 24 (6) 951-970. doi.org/10.22434/IFAMR2020.0145
  • Rombach, M., Dean, D.L., Widmer, N.J.O. & Bitsch, V. 2021. „Oh, you shouldn’t have!” Understanding key factors impacting cut flowers gifting preferences in Germany. Horticulturae 7 (10), 368. doi.org/10.3390/horticulturae7100368
  • Rombach, M., Dean, D.L., Widmer, N.J.O. & Bitsch, V. 2021. Connected consumerism: Understanding fair trade cut flower purchase behavior in Germany. Sustainability 13 (21), 12133 (November). doi.org/10.3390/su132112133
  • Mair, S. & Rombach, M. (2020). Taking the helm at the family operation under the watchful eye of the predecessor: Succession in European horticulture and agriculture. European Journal of Horticultural Science 85 (2), 123-132. doi.org/10.17660/eJHS.2020/85.2.7
  • Rombach, M., Paul, S.E., Niedermann, L.F. & Bitsch, V. (2020). Peppers & More: A teaching case in organizational behavior. International Food and Agribusiness Management Review. doi.org/10.22434/IFAMR2020.0010
  • Meyerding, G.H., Spiwoks, E., Rombach, M. & Lehberger, M. (2019). Not only speed matters – Crisis response in the hypothetical case of a transport accident involving genetically modified crops. Food Policy 85 (May), 55-63. doi.org/10.1016/j.foodpol.2019.04.006
  • Sedlmeier, R., Rombach, M. & Bitsch, V. (2019). Making food rescue your business. Case studies in Germany. Sustainability 11 (18), 5101https://doi.org/10.3390/su11185101
  • Rombach, M., Köhl, L. & Bitsch, V. (2019). Multi-layer Agency Problems in a Non-profit and For-profit Collaboration: A Case Study of a Delicatessen Product in Support of a Minority. International Food and Agribusiness Management Review 22 (5), 747-765. doi.org/10.22434/IFAMR2019.0014
  • King, R., Rombach, M., & Bitsch, V. (2019). Inclusion in German Horticulture. Acta Horticulturae 1242, 955-960https://doi.org/10.17660/ActaHortic.2019.1242.140
  • Villnow, V., Rombach, M., & Bitsch, V. (2019). Examining German media coverage of the re-evaluation of glyphosate. Sustainability 11 (7), 1910. doi.org/10.3390/su11071910
  • Braun, C.L., Rombach, M., Häring, A.M. & Bitsch, V. (2018). A local gap in sustainable food procurement: Organic vegetables in Berlin’s school meals. Sustainability 10 (11), 4245. doi.org/10.3390/su10114245
  • Rombach, M., Ricchieri, F. and Bitsch, V. (2018). Food recovery and food redistribution in Italy. Acta Horticulturae 1215, 301-306. doi.org/10.17660/ActaHortic.2018.1215.55
  • Rombach, M., Bitsch, V., Kang, E., & Ricchieri, F. (2018). Comparing German and Italian Food Banks: Actors’ Knowledge on Food Insecurity and their Perception of the Interaction with Food Bank Users. British Food Journal. doi.org/10.1108/BFJ-11-2017-0626
  • Rombach, M., Widmar, N. O., Byrd, E. S., & Bitsch, V. (2018). Understanding preferences of German flower consumers: the desire for sustained beauty. International Journal of Retail & Distribution Management, 46 (6), 560-576. doi.org/10.1108/IJRDM-10-2017-0229
  • Braun, C. L., Rombach, M., Bitsch, V. & Häring A.M. (2018). Structures and actors of the organic vegetable value chain for school catering: a case study of the Berlin-Brandenburg metropolitan region. Proceedings in System Dynamics and Innovation in Food Networks 2018, 133-142. doi.org/10.18461/pfsd.2018.1810
  • Rombach, M., Kang, E., & Bitsch, V. (2018). Good deeds revisited: motivation and boundary spanning in formal volunteering. International Review of Public and Nonprofit Marketing 15 (1), 105-126. doi.org/10.1007/s12208-018-0193-7
  • Rombach, M., Widmar, N. O., Byrd, E., & Bitsch, V. (2018). Do all roses smell equally sweet? Willingness to pay for flower attributes in specialized retail settings by German consumers. Journal of Retailing and Consumer Services 40 (January), 91-99. doi.org/10.1016/j.jretconser.2017.09.007
  • Kizil, M., Rombach, M. & Bitsch, V. (2018). Innovationspotenziale der Bundesgartenschau: Entwicklung eines Evaluationsmodelles. DGG-Proceedings 7 (12), No 15. doi.org 10.5288/dgg-pr-mk-2017 (published December 2018)
  • Rombach, M., & Bitsch, V. (2017). Sector blending: evidence from the German Food Bank. International Food and Agribusiness Management Review 21 (2), 181-200. doi.org/10.22434/IFAMR2017.0064
  • Hermsdorf, D., Rombach, M., &  Bitsch, V. (2017). Food waste reduction practices in German food retail. British Food Journal 119 (12),  2532-2546. doi.org/10.1108/BFJ-06-2017-0338
  • Rombach, M., Canavari, M., & Pignatti, E. (2016). Branded pears? An exploration of German consumers' perceptions of the new club cultivar 'Angelys'. Acta Horticulturae 1120, 447-454. doi.org/10.17660/ActaHortic.2016.1120.69
  • Rombach, M., & Bitsch, V. (2016). A typology of online flower shops on the German market. Acta Horticulturae 1132, 127-134. doi.org/10.17660/ActaHortic.2016.1132.17
  • Rombach, M., Bitsch, V., Nellen, A., & Salomon, M. (2015). Dumpster diving in Germany. Acta Horticulturae 1132, 167-174. doi.org/10.17660/ActaHortic.2016.1132.23
  • Rombach, M., Nellen, A., & Bitsch, V. (2015). Food movements and food waste in Germany: Slow Food members’ perspectives. Acta Horticulturae 1132, 175-182. doi.org/10.17660/ActaHortic.2016.1132.24
  • Bitsch, V., Kokovic, N., & Rombach, M. (2015). Foodborne illness and media coverage: case study of the German E. coli outbreak in 2011. Acta Horticulturae 1103, 75-82. doi.org/10.17660/ActaHortic.2015.1103.12
  • Rombach, M., & Bitsch, V. (2015). Food movements in Germany: Slow food, food sharing, and dumpster diving. International Food and Agribusiness Management Review 18 (3), 1-24. www.ifama.org/resources/Documents/v18i3/Rombach-Bitsch.pdf
  • Bitsch, V., Kokovic, N., & Rombach, M. (2014). Risk communication and market effects during foodborne illnesses: A comparative case study of bacterial outbreaks in the U.S. and in Germany. International Food and Agribusiness Management Review 17 (3), 97-114. www.ifama.org/.../V17Issue3BitschKokovicRombach.pdf
  • Rombach, M., Pignatti, E., & Canavari, M. (2013). Fokusgruppen mit deutschen Verbrauchern zur Klubbirne Angelys. In: W. Dirksmeyer, L. Theuvsen, & M. Kayser (Eds.), Aktuelle Forschung in der Gartenbauökonomie, Tagungsband zum 1. Symposium für Ökonomie im Gartenbaum 27. November 2013 in der Paulinerkirche Göttingen (pp. 45-58). Braunschweig, Germany: Thünen Report 22.
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