Prof. Hartmann took part in the Joint Conference on Research on Text Analytics in Mannheim on July 4th, 2023. An engaged group of academics from Text+ and BERD@NFDI listened to Prof. Hartmann's latest research insights on ambiguity in multi-modal digital ads (Project title: "To be clear: Ambiguity in multi-modal digital ads can be a double-edged sword"). The project is joint work with Shunyuan Zhang (Harvard Business School) and Oded Netzer (Columbia Business School). In addition, Prof. Hartmann joined a panel discussion with Andreas Witt (Leibniz-Institut für Deutsche Sprache), Barbara Plank (LMU Munich), Marc Fischer (Host), Peter Leinen (Host), and Siham El Kihal (WU Wien) about the Path Forward for Text+ and BERD@NFDI and the future of text analytics in marketing research.
Prof. Hartmann speaks at the Joint Conference on Research on Text Analytics