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The Professorship of Marketing & Technology at TUM is an interdisciplinary research group dedicated to advancing the academic dialogue at the intersection of marketing, emerging technologies, and human behavior. By integrating perspectives from management, information systems, psychology, and data science, the group explores how technologies reshape markets and consumer experiences. Its research contributes to a deeper understanding of the evolving role of humans in increasingly technology-mediated environments.
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OUR RESEARCH GROUP
Learn more about our team.
TEACHING & STUDENT MATTERS
Learn more about how we disseminate knowledge.
FUNDAMENTAL RESEARCH
Learn more about our ongoing and published projects.
COLLABORATION
Learn more about our partnerships.
Whom to contact
Please only contact the responsible person as stated below.
| Administrative Questions: | Tina Schönfeld, tina.schoenfeld@tum.de |
|---|---|
| Theses: | Xiang Gu, marktech@mgt.tum.de |
| Project Studies/IDP: | Burak Berberoglu, marktech@mgt.tum.de |
| Academic/Industry Collaboration: | David Finken, david.finken@tum.de |