Dear Students,

Thank you for your interest in writing your Bachelor’s or Master’s thesis at the Professorship of Marketing & Technology.

As our research group has only recently started its operations, we are currently developing a structured, modern, and science-focused thesis process for students. 

First guidelines will be published by the end of March 2026.

In the meantime, please note of the following general principles:

• All thesis projects are research-driven and follow current scientific standards.
• Both the Bachelor’s thesis (3 months) and the Master’s thesis (6 months) are designed as quantitative and empirical research projects. Literature review are possible for Bachelor thesis in exceptional cases.
• All these must be written in academic English and should follow the formatting and style guidelines of the American Marketing Association (AMA):
• Your central responsibility is to manage your thesis projects which include all administrations. 

Master’s Thesis Requirements

To be eligible to write a Master’s thesis at the Professorship of Marketing & Technology, students must have successfully completed:

• Advanced Seminar in “Technology Marketing” (MGT001489S)
• Seminar “Introduction to Survey Methods & Data Evaluation” (MGT001496S)

Both seminars will be offered every semester, starting in Summer 2026. Please plan your studies accordingly. 

In case of questions, only contact our general e-mail: marktech@mgt.tum.de 

We wish you a great start to 2026.

Kind regards,

Your Marketing & Technology Research Group