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Technical University of Munich
Technical University of Munich

Dr. Andreas Gabriel

Former Research Associate
andreas.gabriel@tum.de

Andreas Gabriel was a research associate at the Chair of Economics in Horticulture and Landscaping working on diverse Research projects on several research projects with main focus on empirical market and social research in the areas of Horticulture, Foodstuff, and Agriculture.

Before joining the Chair, he studied Horticulture at the University of Applied Sciences of Weihenstephan at Freising and was working from 2004 to 2015 as research associate at the Chair of Marketing and Management of Biogenic Resources (MNR), Weihenstephan-Triesdorf University of Applied Sciences (HSWT), (Straubing Center of Science).

Since 2022, Andreas Gabriel has been working at the Bavarian State Research Center for Agriculture at the Institute for Agricultural Engineering and Animal Husbandry, supporting the Digital Farming working group, where he is dedicated to the acceptance and adoption of digital technologies in agricultural enterprises. However, he has retained his links with the Chair of Economics in Horticulture and Landscaping.

Current Research Topics

  • Business management in small and medium-sized horticultural and agricultural enterprises
  • Market and consumer research
  • Acceptance and adoption of digital technologies in the agricultural sector

Selected Scientific Publications

  • Gabriel, A. & Bitsch, V. (2023). Everywhere the same? Competitiveness of two regional vegetable production clusters in Southern Germany. International Food and Agribusiness Management Review 26 (1) 139-157. doi.org/10.22434/IFAMR2021.0119
  • Gabriel, A., & Gandorfer, M. (2023). Adoption of digital technologies in agriculture—an inventory in a european small-scale farming region. Precision Agriculture 24, 68–91. doi.org/10.1007/s11119-022-09931-1
  • Gabriel, A., Rombach, M., Wieser, H., & Bitsch, V. (2021). Got waste: knowledge, behavior and self-assessment on food waste of university students in Germany. International Food and Agribusiness Management Review 24 (6) 951-970. doi.org/10.22434/IFAMR2020.0145
  • Pfeiffer, J., Gabriel, A. & Gandorfer, M. (2020). Understanding the public attitudinal acceptance of digital farming technologies: a nationwide survey in Germany. Agriculture and Human Values. doi.org/10.1007/s10460-020-10145-2
  • Gabriel, A., & Bitsch, V. (2018). Impacts of Succession in Family Business - A Systemic Approach for Understanding Dynamic Effects in Horticultural Retail Companies in Germany. Journal of Small Business and Enterprise Development 26 (3), 304-324. doi.org/10.1108/JSBED-01-2018-0030
  • Gabriel, A., & Bitsch, V. (2018). Innovative Agrarpolitik: Weiterentwicklung der zweiten Säule der Gemeinsamen Agrarpolitik nach 2020 zur Erleichterung des Generationenwechsels und der Betriebsnachfolge. In: Innovative Agrarpolitik nach 2020. Schriftenreihe der Rentenbank, Band 34, 75-100. Frankfurt (Germany), Edmund Rehwinkel-Stiftung der Landwirtschaftlichen Rentenbank. www.rentenbank.de/.../Band-34-Innovative-Agrarpolitik-nach-2020.pdf
  • Gabriel, A., Bitsch, V., & Menrad, K. (2017). Feasibility-Oriented Application of System Analysis in SMEs-The Cybernetic Approach of VSM Applied to Horticultural Retail Companies in Germany. Systemic Practice and Action Research 30 (2), 145-172. doi:10.1007/s11213-016-9388-1
  • Gabriel, A., Bitsch, V., & Menrad, K. (2016). Conceptual framework for system analysis of family-run agricultural SMEs. Journal of Small Business and Entrepreneurship 28 (4), 325-344. doi:10.1080/08276331.2016.1205914
  • Gabriel, A., & Menrad, K. (2015). Cost of co-existence of GM and non-GM products in the food supply chains of rapeseed oil and maize starch in Germany. Agribusiness – an International Journal 31 (4), 472-490.
  • Gabriel, A., & Menrad, K. (2014). The Costs of GM and non-GM Co-existence in processed food systems- demonstrated for the cases of the German supply chains of chocolate and frozen pizza. Journal of Agricultural and Food Industrial Organization 12 (1), 141-158.
  • Gabriel, A., & Menrad, K. (2013). Segmentation of customers of horticultural non-food products in Southern Germany. German Journal of Agricultural Economics 62 (3), 192-202.
  • Menrad, K., & Gabriel, A. (2009). National innovation systems in horticulture in Germany and the Netherlands. International Journal of Public Policy 4 (6), 495-510.

Publication List (SR)

Teaching activities

  • Teaching activities at the Faculty of Horticulture and Food Technology, Weihenstephan-Triesdorf University of Applied Sciences (HSWT) (Freising) and at the Chair of Economics in Horticulture and Landscaping, Technical University of Munich (2007-2021)
  • Mentoring of student projects and about 40 diploma, bachelor and master theses
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