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Technical University of Munich

Project Studies / IDP

Modalities of the Project Study

We offer two modalities of projects studies:

  • Industry-focused project study: The project study is carried out in collaboration with a business partner. Supervision is shared between the business partner and the professorship, with the business partner defining the substantive focus on a relevant problem that a small group of students can work on over a period of three to six months.
  • Science-focused project study: The project is conducted in collaboration with our research partners, either within our research group or through our global network. The emphasis is on fundamental research. Therefore, participants should have a strong interest in scientific questions that can be explored in a small group over a period of three to six months.

Duration, Application, & Topic

Duration
  • The project study is conducted by a team of 2-5 students.
  • The project study period spans 3 ("fulltime") or 6 months ("part-time").
Topic

Students can either work on a topic provided by the professorship or submit their own proposal (together with a business partner). The professorship will decide whether the topic is applicable and acceptable for a project study.

The same process applies for industry-focused project studies and for science-focused project studies. For science-focused project studies, it is especially advisable to contact the respective supervisor upfront. 

Application (as one PDF-File) to marktech@mtg.tum.de 
  • Team (including names, semester, course of study, matriculation number)
  • Current transcript of records
  • CV of all team members
  • Desired start date & duration
  • Topic preference/modality, if applicable, the business partner

Please consider for industry project studies: . Only once you have confirmation from the business partner to process the project study can you apply to the professorship.

Assessment

  • Contributions will be evaluated individually.
  • Industry-focused project study: The judgement of the business partner will be incorporated into the evaluation.
  • Science-focused project study: The judgement of the scientific supervisors will be incoperate into the evaluation. 

The evaluation will be based on two components at the end of the project study:

  • A project report of approximately 10 pages per person, adhering to standard formatting guidelines. Inexception cases, formatting is adjusted to requirements of industry partners/specific scientific requirements.
  • A 20-30 minutes final presentation, conducted in conjunction with the supervising professorship and the business partner

Overview of Industry Project Studies

Marketing Strategy: Amazon AdTech Market

Entwicklung und Validierung einer Marketingstrategie für Campaign Concierge mit Fokus auf Positionierung, Content-Strategie und Performance-Funnel. Ziel ist es, datenbasierte Hypothesen zu testen und strategische Marketingentscheidungen abzuleiten.

In partnership with SIGN8, a Munich-based digital trust services provider, we offer a project study on public adoption of the European Digital Identity Wallet (EUDI Wallet). The study examines how cities and municipalities can build trust and promote citizen adoption during the rollout.

Students analyze trust, communication, usability, and perceived value at the intersection of technology and marketing, and develop actionable recommendations for public sector implementation.

TUM School of Management (SOM) Website Management: 

  • In collaboration with TUM Marketing
  • For detailled information, see here
  • Project focus will be discussed depending on your personal interests
    • User experience
    • Data analysis
    • Tracking
    • Improving performance metrics
    • Etc.

 

Overview of Scientific Project Studies

A project study on the creation of a Virtual Reality environment to study interaction modalities could involve designing and developing an immersive VR prototype that enables users to interact through multiple input methods (e.g., hand tracking, controllers, voice, or gaze). The project would define key interaction tasks and scenarios, then implement them in a controlled virtual setting. User experiments would be conducted to compare performance, usability, and engagement across modalities. Data collection could include behavioral metrics, questionnaires, and interviews. The study would conclude with an evaluation of which interaction modalities are most effective for different task types and user needs.

This project examines when and why people disclose the use of AI in everyday creative and problem-solving tasks. Students will design and run a behavioral study in which participants complete a simple task (e.g., idea generation, short text writing, or analytical problem-solving) with either AI or human assistance.

The project may experimentally vary factors such as type of assistance (AI vs. human).

Learning outcomes: Students will gain experience in 

  • experimental design
  • behavioral data collection
  • data analysis analysis

Start: March 2026 onward

A project study on the creation of an online storefront or website for experimental research could involve designing and implementing a realistic e-commerce platform tailored for controlled user studies. The project would define experimental conditions (e.g., layout, pricing, recommendation features, or interface elements) and build configurable website variants. Participants would interact with the site while their behavior, choices, and engagement metrics are recorded. The platform would support A/B testing and data logging for research purposes. The study would end with an evaluation of how different design and feature configurations influence user decisions and experience.

 

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