Dipl.-Wi.-Inf. Frederik Zeidler

Research interests

I am interested in the part of company value and performance attributable to intangible assets in particular brand equity and corporate reputation. In order to examine this portion I focus on large scale data analyses of text corpora i.e. larger than several hundred billion words. In this context the assessed drivers are typically awareness, associations and sentiment referring to the trademarks owned by the corresponding companies. Further I am part of the research project “How do online opinions impact companies?” and examine opinion generation and diffusion in social media and its impact on companies and traditional news. Thereby I am focusing on the emergence of aggregated opinions and the interactions between individuals, companies and media.

Educational Background

09/2007 – 10/2001	Business & Information Systems, Diploma (MSc equivalent), Universität Erlangen-Nürnberg, Germany
06/2006 – 10/2005	Trinity College Dublin, Ireland
08/2004 – 08/2003	Universidad de Buenos Aires, Argentina
Academic program:	Strategic Management, Finance and Accounting, Organisational Behaviour, IT Strategy & Management, Digital Services and Media, Software Engineering

Work experience 

08/2010 – 05/2008	Deloitte Consulting IT Strategy & Alignment
09/2007 – 03/2007	Siemens Cultural Customisation of E-Commerce Solution
03/2007 – 12/2001	IBK Pricing Models
04/2004 – 12/2003	Certant Complaint Management System