Conference Research


Global conferences with a focus on technology, digitalization and innovation have grown in both popularity and number in recent years. In the digital age, the formation of physical communities is increasingly important. During these gatherings, speakers discuss controversial topics and try to inspire their audiences. With this research project we provide an overview and analysis of different conference formats and methods.


Based on qualitative and quantitative content analyses as well as survey and interview methods, we develop (1.) a holistic overview of the design possibilities of conferences, (2.) the influence of conferences for participants and organizers and (3.) an overview of the most important technology and innovation conferences in the global landscape.


In an infographic we present novel formats and methods of tech and innovation conferences (german / english).


For further questions or suggestions please contact Christoph Höllig.