Members of the Chair of Research and Science Management, Dr. Regina Hagl, Dr. Martin Fladerer, and Dr. Anely Bekbergenova were awarded a grant from the Heilbronn Incentive Fund 2025 (sponsored by the Dieter Schwarz Foundation) together with Professor Dr. Martin Meißner leading the Chair of Digital Marketing at TUM in Heilbronn. 

Our joint project “ACE II: Verbal and Nonverbal Cues of Agency and Communality Across Situational Contexts” will explore effective communication patterns for women and men managers across different situational contexts, and specifically communication in negatively connoted situations. The project will leverage the researchers’ expertise in experimental design and methods, such as virtual reality and eye tracking.  

This week, we jointly kicked off our collaboration, and Dr. Anely Bekbergenova visited the Chair of Digital Marketing at the TUM Campus in Heilbronn.