A new publication titled "The chameleon in consumers: Development and validation of a scale to measure Consumers' Cognitive Flexibility" by Nadine Benninger and Jutta Roosen has just been published in Psychology & Marketing. This paper presents a new measurement for cognitive flexibility in consumer research and relates it to really new product (RNP) acceptance. Curious about this new scale? Click here to have a read!
News
New publication: The chameleon in consumers: Development and validation of a scale to measure Consumers' Cognitive Flexibility