A new publication titled "Can I still eat this? Using Implicit and Explicit Measures to Explore Consumer Behavior Toward Food Products with Date Labels" by Christina Neubig and Jutta Roosen has just been published in Appetite. This study investigates implicit and explicit attitudes toward products before and beyond the best-before date (BBD) using an Implicit Association Test and an online questionnaire.Curious? Check out this new paper here!
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New publication: Can I still eat this? Using Implicit and Explicit Measures to Explore Consumer Behavior Toward Food Products with Date Labels