Julia von Schuckmann

Office hours:

+49 (0)89 289 XXX
by appointment
2537, central campus, entrance via Luisenstraße


Julia v. Schuckmann, PhD is a postdoctoral researcher at the Chair of Marketing at the TUM School of Management. Her research interests include how social awareness in the marketplace shapes consumption, the dilema of pricing techniques and customer orientation, and how emotions shape consumption experiences. Before joining TUM School of Management, she was a doctoral candidate at ESADE Business School, Ramon Llull University, Barcelona, Spain.

Selected Publications:

Von Schuckmann, J., Barros, L. S., Dias, R. S., & Andrade, E. B. (2018). From slum tourism to smiley selfies: The role of social identity strength in the consumption of morally ambiguous experiences. Journal of Consumer Psychology28(2), 192-210.