Balachandar Kaliappan

Office hours by appointment
Room 2532, central campus, entrance via Luisenstraße


2019 - current Scientific Assistant and Doctoral Student, TU Munich, Germany
2011 - 2019  Lecturer, Sona School of Management, Sona College of Technology, India
2017 - 2018 MSc Consumer Psychology, Bangor University, Wales, UK.
2008 - 2010 MBA Marketing, Anna University, India.
2004 - 2008 BSc Horticulture, Tamil Nadu Agricultural University, India.



Online Marketing, Consumer Analytics and Big Data.

Research Interests:

Choice Architecture