Dr. Kilian Moser

Office Hours

By appointment, please e-mail.

Research interests

I work at the Center for Digital Technology & Management (CDTM), where I deal with topics in the area of entrepreneurship, business modeling and product innovation. My primary research interest is entrepreneurial employer branding. I investigate the the drivers of successful hiring in startups and large corporations. Thereby, I put a special focus in the legitimacy of companies as well as their employer branding activities.
In addition I am interested in innovation through design (i.e. design thinking and human-computer interaction), especially HCI-mediated communication. Further, I look at how individuals' motivation for sports is dependent on their personality as well as other more contextual factors.
If you share my research interests feel free to approach me any time.

Educational Background

07/2014 - 09/2014	Imperial College London, London, UK Visiting Scholar at the Innovation and Entrepreneurship Group at ICL Business School
08/2012 - 12/2012	University of California, Berkeley, USA Visiting Student Researcher at School of Information
10/2006 - 08/2011	Technische Universität München, Munich, Germany Technology & Management, Dipl.-Kfm. (Univ.)
08/2010 - 08/2011	Center for Digital Technology & Management, Munich, Germany Honours Degree in Technology Management
08/2008 - 01/2009	Tongji University, Shanghai, China Visiting Student at School of Economics and CDHK

Relevant work experience

02/2011 - 08/2011	Stadtwerke München GmbH, Munich, Germany
	Diploma thesis: „Investment in regulated markets –
	expansion of optical fiber networks“
10/2009 - 08/2011	Allianz SE (Holding), Munich, Germany
	Strategic Group IT Controlling and Process Management
	Working student
05/2009 - 09/2009	prevero AG, Munich, Germany
	BI-Software for Utility Companies
	Student Project
02/2009 - 04/2009	Gildemeister, DMG Technology Trading Ltd., Shanghai, China
	Business Development, Product Management and Marketing
	Internship
03/2007 - 08/2008	Wacker Neuson SE, Munich, Germany
	Department for Finance Systems and Controlling
	Working student

Publications

Moser, K., Tumasjan, A. & Welpe, I. (2017). Small but attractive: Dimensions of new venture employer attractiveness and the moderating role of applicants' entrepreneurial behaviors. Journal of Business Venturing32(5). 588-610. VHB-JQ3: A; ISI-IF:

Moser, K., Tumasjan, A. & Welpe, I. (2016). Ohne Goodies geht es nicht. Harvard Business Manager. May 2016. VHB-JQ3: -; ISI-IF:

Moser, K., Tumasjan, A. & Welpe, I. (2017). Learning from the best: A set-theoretic analysis of new ventures’ employment offering. Paper accepted for presentation at the Academy of Management Annual Meeting. Atlanta, GA, USA.

Moser, K. & Tumasjan, A. (2016). Small, but visionary: A pattern analysis of new venture and large firm employer image dimensions. Paper presented at the Academy of Management Annual Meeting. Anaheim, CA, USA.

Moser, K., Tumasjan, A. & Welpe, I. (2016). Content is king: What makes an engaging recruitment brand on social media channels? Best Paper Proceedings of the 2016 Academy of Management Annual Meeting. Anaheim, CA, USA.

Moser, K., Tumasjan, A. & Welpe, I. (2016). Is content king? Job seekers’ engagement with social media employer branding content. Paper accepted for presentation at the 1st International Conference on Advanced Research Methods and Analytics. Valencia, Spain, July 6 – 7, 2016.

Moser, K., Tumasjan, A. & Welpe, I. (2016). Small, but visionary: Comparatively examining new venture and large firm employer image patterns. Paper accepted for presentation at the 78. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft, Munich, Germany.

Schneider, H., Moser, K., Butz, A., Alt, F. (2016). Understanding the Mechanics of Persuasive System Design: a Mixed-Method Theory-driven Analysis of Freeletics. CHI '16: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems. San Jose, CA, USA, May 7 - 12, 2016. ACM, New York, NY, USA. Available in the ACM Digital Library

Moser, K., Tumasjan, A. & Welpe, I. (2015). Small, but attractive - the effect of employer branding and legitimacy on startup attractiveness. Best Paper Proceedings of the 2015 Academy of Management Annual Meeting, Vancouver, Canada.
Featured in the Harvard Business Review, HBR Russia and Wired Italy

Moser, K., Tumasjan, A. & Welpe, I. (2015). Small, but attractive - the joint effect of startup legitimacy and employer brand dimensions on organizational attractiveness. Paper presented at the 77. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft, Wien, Austria.

Schneider, D. & Moser, K. (2012). The mindset beyond the myth - evaluating the future practice, applicability and teachability of design thinking through workshop challenges. Proceedings of the DMI 2012 International Research Conference "Leading innovation through design", Boston, MA. USA , page 546-588. August 2012

Moser, K. & Kiechle, M. & Ryokai, K. (2012). Photocation: tangible learning system for DSLR photography. CHI EA '12 Proceedings of the 2012 ACM annual conference extended abstracts on Human Factors in Computing Systems Extended Abstracts presented in Austin, Texas (USA)

Moser, K. & Römer, B. (2012). Drivers for an ICT-enhanced Energy System and Industry Convergence (Working Paper). Proceedings of the 23rd European Conference of the International Telecommunications Society (ITS) in Vienna, Austria

Awards

"Best Empirical Paper" (Entrepreneurship Division) at the Academy of Management Annual Meeting 2015 in Vancouver, Candada for the article: Moser K., Tumasjan, A. & Welpe, I. (2015). Small, but attractive - the effect of employer branding and legitimacy on startup attractiveness. Best Paper Proceedings of the 2015 Academy of Management Annual Meeting, Vancouver, Canada. (Article featured in the Harvard Business Review)

Outstanding Reviewer Award 2017, Academy of Management Annual Meeting, Entrepreneurship Division

Press coverage

Harvard Business Review - What makes a startup an employer of choice? (this article was also featured in HBR Russia)
Harvard Business Manager - Ohne Goodies geht es nicht
Wired Italy - Come le startup coccolano i dipendenti

Teaching

WS 2014/15	Center Venture (CDTM)
SS 2014	Basics of Academic Writing (CDTM), Entrepreneurial Laboratory (CDTM)
WS 2013/14	Entrepreneurial Laboratory (CDTM), Center Venture (CDTM), Big Data - Introduction into Data Science (CDTM), Basics of Academic Writing (CDTM)
SS 2013	Entrepreneurial Laboratory (CDTM)
WS 2012/13	Entrepreneurial Financial Management (CDTM), Entrepreneurial Laboratory (CDTM), Online Marketing (CDTM)
SS 2012	Entrepreneurial Laboratory (CDTM), Design Thinking (CDTM), Brand Management for startups (CDTM), Center Venture (CDTM)