Dr. Moker (geb. Verbovetska), Anna

Visiting Address:	(Directions)
Room:
Tel:	+49-(0)89-289-24800
Email:	anna.moker(at)tum.de
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Office hours

By appointment, please e-mail.

Research interests

As a member of the BMBF project "ARinFLEX - Unterstützung der Ausführung von flexiblen Dienstleistungsprozessen durch Augmented Reality" ("ARinFLEX - Supporting Flexible Service Processing by Augmented Reality") I am interested in the digitalization of service processes as well as digital transformation of companies.

Educational background

Since 09/2016	Doctoral studies, Technical University of Munich
10/2012 - 09/2014	Business Administration (M.Sc.), Ludwig-Maximilians-Universität München
10/2008 - 03/2012	Business Administration (B.Sc.), Ludwig-Maximilians-Universität München

Professional background

Since 02/2016	Technical University of Munich, research associate
09/2015 - 01/2016	Allianz SE, Group Human Resources, working student
11/2014 - 08/2015	University of Passau, research associate
07/2013 - 07/2014	Allianz SE, Group Human Resources, working student
04/2012 - 04/2013	Pioneer Investments KAG mbH, Human Resources,
	working student & intern
09/2011 - 09/2012	Ludwig-Maximilians-Universität München,
	Institute for Human Capital Management, student & research assistant
05/2009 - 08/2011	Ludwig-Maximilians-Universität München,
	Institute for Market-Based Management, student assistant
01/2009 - 07/2009	Ludwig-Maximilians-Universität München,
	Tutor at the O-Phase of Economic Faculties

Publications

Moker, A., Brosi, P. & Welpe, I.M. (2020). How to digitalize inseparable service processes: the enabling role of internal and external support for innovation. Business Research. https://doi.org/10.1007/s40685-020-00119-9. VHB-JQ3: B.

Moker, A. (2020). What Do We Know about the Chief Digital Officer? A Literature Review. In: Proceedings of the Twenty-Sixth Americas Conference on Information Systems (AMCIS). 5. https://aisel.aisnet.org/amcis2020/is_leadership/is_leadership/5. VHB-JQ3: D.

Moker, A. (2020). Chief Digital Officer's Characteristics and Digital Transformation Activities: Does Industry Digitalization Play a Role?. ECIS 2020 Research-in-Progress Papers. 81. https://aisel.aisnet.org/ecis2020_rip/81. VHB-JQ3: B.

Moker, A., Brosi, P., & Welpe, I. M. (2020). It Depends on the Size: How Firm Strategic Emphasis on Digital Transformation Predicts Market Capitalization. In: Proceedings of the 53rd Hawaii International Conference on System Sciences (HICSS), pp. 5472-5481. Hawaii, USA. ISBN 978-0-9981331-3-3. VHB-JQ3: C.

Verbovetska, A. (2019). The Impact of Financial Technology on Customer Intention to Use Financial Services through the Lenses of Process Virtualization Theory. In: Proceedings of the Fortieth International Conference on Information Systems (ICIS). Munich, Germany. ISBN 978-0-9966831-9-7. VHB-JQ3: A.

Verbovetska, A. (2019, June). Understanding Which Financial Technologies Generate Customer Trust in Digital Financial Processes: Evidence from an Online Experiment. In: Proceedings of the 19th Annual Conference of the European Academy of Management (EURAM). Lissabon, Portugal. ISSN 2466-7498, ISBN 978-2-9602195-1-7.

Verbovetska, A., Brosi, P., & Welpe, I. M. (2019, June). How to Digitalize Inseparable Service Processes: Enabling Role of Internal and External Support for Innovation. Paper presented at the 81. Jahrestagung des Verbands der Hochschullehrer für Betriebswirtschaft e.V. (VHB). Rostock, Germany.

Verbovetska, A. (2018, June). Improving Market Capitalization Through Strategic Orientation Towards Digital Transformation. In: Proceedings of the 18th Annual Conference of the European Academy of Management (EURAM). Reykjavik, Iceland. ISSN 2466-7498, ISBN 978-2-9602195-0-0.

Moker, A., Przybilla, L., Wiesche, M., Brosi, P., Welpe, I. M. & Krcmar, H. (2020). Digitalisierung flexibler Dienstleistungen – Definitionen. In: Wiesche, M., Welpe, I. M., Remmers, H. & Krcmar, H. (Ed.). Systematische Entwicklung von Dienstleistungsinnovationen: Augmented Reality für Pflege und industrielle Wartung. Springer Gabler (forthcoming).

Moker, A., Brosi, P. & Welpe, I. M. (2020). Der Digitalisierungsindex für Dienstleistungsprozesse. In: Wiesche, M., Welpe, I. M., Remmers, H. & Krcmar, H. (Ed.). Systematische Entwicklung von Dienstleistungsinnovationen: Augmented Reality für Pflege und industrielle Wartung. Springer Gabler (forthcoming).

Moker, A., Brosi, P. & Welpe, I. M. (2020). Digitale Reifegradmodelle für Dienstleistungsprozesse. In: Wiesche, M., Welpe, I. M., Remmers, H. & Krcmar, H. (Ed.). Systematische Entwicklung von Dienstleistungsinnovationen: Augmented Reality für Pflege und industrielle Wartung. Springer Gabler (forthcoming).

Moker, A., Brosi, P. & Welpe, I. M. (2020). Einfluss der Untrennbarkeit einer Dienstleistung von den Kunden auf die Digitalisierung. In: Wiesche, M., Welpe, I. M., Remmers, H. & Krcmar, H. (Ed.). Systematische Entwicklung von Dienstleistungsinnovationen: Augmented Reality für Pflege und industrielle Wartung. Springer Gabler (forthcoming).

Moker, A., Brosi, P. & Welpe, I. M. (2020). Digitalisierung in der Wartung. In: Wiesche, M., Welpe, I. M., Remmers, H. & Krcmar, H. (Ed.). Systematische Entwicklung von Dienstleistungsinnovationen: Augmented Reality für Pflege und industrielle Wartung. Springer Gabler (forthcoming).

Moker, A., Brosi, P. & Welpe, I. M. (2020). Anleitung für die Anwendung des Digitalisierungsindex. In: Wiesche, M., Welpe, I. M., Remmers, H. & Krcmar, H. (Ed.). Systematische Entwicklung von Dienstleistungsinnovationen: Augmented Reality für Pflege und industrielle Wartung. Springer Gabler (forthcoming).

Moker, A., Brosi, P. & Welpe, I. M. (2020). Digitalisierungsstrategie: Der Ausblick. In: Wiesche, M., Welpe, I. M., Remmers, H. & Krcmar, H. (Ed.). Systematische Entwicklung von Dienstleistungsinnovationen: Augmented Reality für Pflege und industrielle Wartung. Springer Gabler (forthcoming).

Teaching

SS 2020	Advanced Seminar Marketing, Strategy & Leadership: The Future of Management Research: Innovative, Original and Evidence-Strong Ways of Data Collection and Analysis
WS 2019/2020	Advanced Seminar Marketing, Strategy & Leadership: Leadership for Creativity and Innovation in the Digital Age Foundations of Business Administration 1 (exam)
SS 2019	Introduction to Strategy and Organization (exam) Doctoral Seminar
WS 2018/19	Advanced Seminar Marketing, Strategy & Leadership: Leadership and Strategy in the 21st Century Introduction to Strategy and Organization (exam)
SS 2018	Advanced Seminar Marketing, Strategy & Leadership: Leadership and Strategy in the 21st Century Introduction to Strategy and Organization (exam)
WS 2017/18	Advanced Seminar Marketing, Strategy & Leadership: Leadership and Strategy in the 21st Century Introduction to Strategy and Organization (exam)
SS 2017	Advanced Seminar Marketing, Strategy & Leadership: Which successful company has not yet been founded: seeing what others do not see Introduction to Strategy and Organization (exam)
WS 2016/17	Advanced Seminar Marketing, Strategy & Leadership: Digital Transformation - Implications for Management Introduction to Strategy and Organization (lecture)
SS 2016	Introduction to Strategy and Organization (exam)